Packlane Packlane

Artwork Guidelines

Color Settings

Your artwork can be either CMYK or RGB, but we would highly encourage you to convert your images into CMYK before making your order. This allows you to "soft-proof" your images on screen and see how the colors will look. If you supply your images in RGB they will be automatically converted to CMYK. RGB colors may appear duller or desaturated when printed (and we're sure you don't want that).

Design Formats

Any non-photographic content (including graphics and text) are best sent to us as vector based PDFs or Adobe Illustrator (.AI) files. These make your lines crisp and clear when printed.

If you are sending artwork components (not a complete dieline file), please make sure:

  • There are no cut or crop lines.
  • All transparencies have been flattened.
  • Any fonts are outlined (saved as shapes or vectors) when saving your designs. To do that in Adobe Illustrator, select all text layers and choose Type → Create Outlines.
  • All graphic elements included from other files must be embedded, not linked. To do that in Adobe Illustrator, right click the element in the links panel and select "Embed File".

Design Typography, Text and Line Art

Just a few important points:

  1. If your design is being printed on a corrugated cardboard (mailer, shipper, or tuck top carton), the text should be at least 10pt - regardless of how it looks on screen, any smaller and it won't print well on corrugate.
  2. If your design is being printed on a paperboard carton (classic carton), the text should be at least 8pt to avoid fuzziness and problems with readability.
  3. Try to keep text in bold weights and colors. This is especially important if you are using italics or script fonts.
  4. If any strokes or lines are present, make sure they're no thinner than 2pt on corrugated styles and no thinner than 1pt on the paperboard cartons.
  5. All fonts should be outlined/vectorized. To do that in Adobe Illustrator, select all text layers and choose Type → Create Outlines.