WEDDING | ECOMMERCE
Anomalie is breaking tradition and barriers by selling an item that isn’t typically sold online: wedding dresses. Instead of subjecting brides to the limited inventory of one store, through their stylist team and online experience, brides-to-be can fully customize every detail to design the wedding gown of their dreams.
It’s an Anomalie!
Before they can try on their finished gown, brides receive Anomalie’s samples of fabric swatches and other materials needed to create their fairytale dress.
- Box Style >> Mailer
- Caliper >> B-flute
- Material >> Dreamcoat
- Dimensions >> 21 x 17.5 x 3.8 inches
A memorable day for any bride is the day she tries on her wedding dress for the first time. With Anomalie, they’re making the entire process of bride’s designing their own wedding dresses memorable starting with the fabric samples sent in custom printed mailer packaging.
Behind the Box
“A key number that shows the success of our packaging is the hundreds of Instagram stories our brides share every month showing them unboxing their dresses, veils, or fabrics. Because we aren’t seeing the bride face-to-face in the store, the physical touch-points we do have with the customer, such as fabric selection and the dress delivery itself, are crucial.”
Leslie Voorhees Means
Co-Founder & CEO