{"id":1189,"date":"2019-12-17T18:19:09","date_gmt":"2019-12-17T18:19:09","guid":{"rendered":"https:\/\/packlane.com\/blog\/?p=1189"},"modified":"2023-03-15T03:18:05","modified_gmt":"2023-03-15T03:18:05","slug":"custom-ecommerce-packaging","status":"publish","type":"post","link":"https:\/\/packlane.com\/blog\/custom-ecommerce-packaging\/","title":{"rendered":"5 Creative Ways to Use Custom E-commerce Packaging"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>[et_pb_section fb_built=&rdquo;1&Prime; _builder_version=&rdquo;3.25.2&Prime; custom_margin=&rdquo;-70px|||&rdquo; custom_margin_tablet=&rdquo;|||&rdquo; custom_margin_phone=&rdquo;-90px|-35px||-35px&rdquo; custom_margin_last_edited=&rdquo;on|phone&rdquo;][et_pb_row _builder_version=&rdquo;3.25&Prime; background_size=&rdquo;initial&rdquo; background_position=&rdquo;top_left&rdquo; background_repeat=&rdquo;repeat&rdquo;][et_pb_column type=&rdquo;4_4&Prime; _builder_version=&rdquo;3.0.47&Prime; custom_padding=&rdquo;|||&rdquo; custom_padding__hover=&rdquo;|||&rdquo;][et_pb_dmb_breadcrumbs show_final_breadcrumb=&rdquo;off&rdquo; home_icon=&rdquo;%%72%%&rdquo; use_home_text=&rdquo;on&rdquo; home_text=&rdquo;Blog&rdquo; _builder_version=&rdquo;3.25.2&Prime; body_font=&rdquo;||||||||&rdquo; link_font=&rdquo;||||||||&rdquo; linkhover_font=&rdquo;||||||||&rdquo; body_font_size_tablet=&rdquo;51&Prime; body_line_height_tablet=&rdquo;2&Prime; separator_font_size_tablet=&rdquo;51&Prime; separator_line_height_tablet=&rdquo;2&Prime; link_font_size_tablet=&rdquo;51&Prime; link_line_height_tablet=&rdquo;2&Prime; linkhover_font_size_tablet=&rdquo;51&Prime; linkhover_line_height_tablet=&rdquo;2&Prime; z_index_tablet=&rdquo;500&Prime; body_text_shadow_horizontal_length_tablet=&rdquo;0px&rdquo; body_text_shadow_vertical_length_tablet=&rdquo;0px&rdquo; body_text_shadow_blur_strength_tablet=&rdquo;1px&rdquo; separator_text_shadow_horizontal_length_tablet=&rdquo;0px&rdquo; separator_text_shadow_vertical_length_tablet=&rdquo;0px&rdquo; separator_text_shadow_blur_strength_tablet=&rdquo;1px&rdquo; link_text_shadow_horizontal_length_tablet=&rdquo;0px&rdquo; link_text_shadow_vertical_length_tablet=&rdquo;0px&rdquo; link_text_shadow_blur_strength_tablet=&rdquo;1px&rdquo; linkhover_text_shadow_horizontal_length_tablet=&rdquo;0px&rdquo; linkhover_text_shadow_vertical_length_tablet=&rdquo;0px&rdquo; linkhover_text_shadow_blur_strength_tablet=&rdquo;1px&rdquo; box_shadow_horizontal_tablet=&rdquo;0px&rdquo; box_shadow_vertical_tablet=&rdquo;0px&rdquo; box_shadow_blur_tablet=&rdquo;40px&rdquo; box_shadow_spread_tablet=&rdquo;0px&rdquo; text_shadow_horizontal_length_tablet=&rdquo;0px&rdquo; text_shadow_vertical_length_tablet=&rdquo;0px&rdquo; text_shadow_blur_strength_tablet=&rdquo;1px&rdquo;][\/et_pb_dmb_breadcrumbs][et_pb_post_title comments=&rdquo;off&rdquo; featured_placement=&rdquo;background&rdquo; text_background=&rdquo;on&rdquo; text_bg_color=&rdquo;rgba(255,255,255,0.75)&rdquo; _builder_version=&rdquo;3.25.2&Prime; title_text_color=&rdquo;#2e469d&rdquo; title_font_size=&rdquo;52px&rdquo; title_line_height=&rdquo;1.2em&rdquo; meta_font=&rdquo;||||||||&rdquo; custom_margin=&rdquo;|||0px&rdquo; custom_margin_tablet=&rdquo;&rdquo; custom_margin_phone=&rdquo;-20px|-20px||-20px&rdquo; custom_margin_last_edited=&rdquo;on|phone&rdquo; custom_padding=&rdquo;|0px||0px&rdquo; title_font_size_tablet=&rdquo;&rdquo; title_font_size_phone=&rdquo;36px&rdquo; title_font_size_last_edited=&rdquo;on|phone&rdquo; z_index_tablet=&rdquo;500&Prime; title_text_shadow_horizontal_length_tablet=&rdquo;0px&rdquo; title_text_shadow_vertical_length_tablet=&rdquo;0px&rdquo; title_text_shadow_blur_strength_tablet=&rdquo;1px&rdquo; meta_text_shadow_horizontal_length_tablet=&rdquo;0px&rdquo; meta_text_shadow_vertical_length_tablet=&rdquo;0px&rdquo; meta_text_shadow_blur_strength_tablet=&rdquo;1px&rdquo; box_shadow_horizontal_tablet=&rdquo;0px&rdquo; box_shadow_vertical_tablet=&rdquo;0px&rdquo; box_shadow_blur_tablet=&rdquo;40px&rdquo; box_shadow_spread_tablet=&rdquo;0px&rdquo; text_shadow_horizontal_length_tablet=&rdquo;0px&rdquo; text_shadow_vertical_length_tablet=&rdquo;0px&rdquo; text_shadow_blur_strength_tablet=&rdquo;1px&rdquo;][\/et_pb_post_title][et_pb_text _builder_version=&rdquo;3.27.4&Prime; background_size=&rdquo;initial&rdquo; background_position=&rdquo;top_left&rdquo; background_repeat=&rdquo;repeat&rdquo;]\n<\/p><p>It&rsquo;s <em>that<\/em> season again&ndash;that&rsquo;s right, the my-delivery-man-deserves-a-raise season. During the holidays, it seems that the topic of custom e-commerce packaging is more relevant than ever.<\/p>\n<p>If you weren&rsquo;t aware, the biggest shopping day of the year in the U.S. was dominated by online sales. The growth of e-commerce has hit many major milestones in the last decade and according to <a href=\"https:\/\/www.bigcommerce.com\/blog\/cyber-week\/\">BigCommerce<\/a>, 2019 numbers have peaked and are on-trend to continue to rise.<\/p>\n<p>So, what does this mean for your biz? <strong>Your unboxing experience is crucial to building your brand.<\/strong> The package that the mailman delivers is often the first in-person interaction that a consumer has with your company. What you offer during an unboxing should not only match your digital experience but should elevate it. The more thoughtful your design, the more memorable the moment for your consumers.<\/p>\n<h2>5 creative ways companies are getting thoughtful with custom e-commerce packaging<\/h2>\n<h4>1. <em>The best experience is the most branded experience<\/em><\/h4>\n<p>A custom package always makes for a more personal connection, which is exactly what you want to do when your brand is centered on curating experiences. Networking companies like <a href=\"https:\/\/packlane.com\/blog\/project\/dribbble\">Dribbble<\/a> and <a href=\"https:\/\/www.instagram.com\/createcultivate\/\">Create &amp; Cultivate<\/a> build the hype by sending consumers a package that wows.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1191\" src=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/dribbble-custom-mailer-box.jpg\" alt=\"Dribbble custom mailer box\" width=\"738\" height=\"554\" srcset=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/dribbble-custom-mailer-box.jpg 738w, https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/dribbble-custom-mailer-box-600x450.jpg 600w, https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/dribbble-custom-mailer-box-300x225.jpg 300w, https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/dribbble-custom-mailer-box-510x382.jpg 510w\" sizes=\"(max-width: 738px) 100vw, 738px\"><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bw99cbVHVMp\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bw99cbVHVMp\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> \n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/p><\/a> \n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bw99cbVHVMp\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Start spreading the news! &#128483;&#10024;&#10024;&#10024; #createcultivateNYC is just around the corner &amp; we've got some important reminders for you on our IG stories! &#128242; We&rsquo;re sharing info on Attendee Happy Hour + other FAQ&rsquo;s so you can be super ready for the big day! See you soon, NYC! &#128149; @casandra_jean<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/createcultivate\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> CREATE &amp; CULTIVATE<\/a> (@createcultivate) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-05-02T17:13:55+00:00\">May 2, 2019 at 10:13am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>These companies brand their boxes from the inside-out to enhance the overall experience for their audience, but to also maximize on brand recognition. Aligned messaging and aesthetic come together to create a box that plays a part in the experience that you are selling. The more beautiful and branded the box, the more consumers are likely to share on social media and bring awareness to your brand. No longer is your package just a vessel to deliver, it is a special moment for you to capitalize upon. Use custom packaging to start a conversation with consumers and you will have provided them with the best possible experience.<\/p>\n<h4>2. Leave a lasting first impression<\/h4>\n<p>You&rsquo;ve heard it before and you&rsquo;ll hear it again: first impressions matter! In fact, first impressions make the difference between a lost customer and a loyal one. This could be the difference that makes or breaks your business and why you must be intentional with your packaging.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1190 size-full\" src=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/anomalie-custom-mailer-boxes.jpg\" alt=\"Anomalie's custom e-commerce packaging\" width=\"738\" height=\"554\" srcset=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/anomalie-custom-mailer-boxes.jpg 738w, https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/anomalie-custom-mailer-boxes-600x450.jpg 600w, https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/anomalie-custom-mailer-boxes-300x225.jpg 300w, https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/anomalie-custom-mailer-boxes-510x382.jpg 510w\" sizes=\"(max-width: 738px) 100vw, 738px\"><\/p>\n<p><a href=\"https:\/\/packlane.com\/blog\/project\/anomalie\">Anomalie<\/a> offers an innovative take on a timeless tradition. They provide brides with the opportunity to design the personalized wedding dress of their dreams. Creative packaging is used to ensure an experience that is just as special, if not more than any in-store visit. Long before you ever receive your dress, you receive a thoughtful presentation of hand-selected bridal fabric swatches via package delivery. What better way to leave an impact than with a customized package for a custom bridal gown? Consumers are left with an irreplaceable first impression and Anomalie successfully sets itself apart from competitors.<\/p>\n<h4>3. Offer a special experience to your special partners<\/h4>\n<p>Loyalty programs can drastically increase consumer activity. Pair your program with exclusive, branded packaging to make the most out of that community engagement. <a href=\"https:\/\/packlane.com\/blog\/kajabi-partner-program-printed-packaging\">Kajabi<\/a> is all about creating a great customer experience, especially for their partners. They are intentional to show customers that they care about every little detail.<\/p>\n<p>Not only does custom packaging provide an exciting, shareable moment for your partners, it builds a cohesive narrative for your brand. Nothing says, &ldquo;We appreciate you,&rdquo; quite like a gracious gift and luxurious mailer box to match.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B4iy-rGpK3d\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B4iy-rGpK3d\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> \n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/p><\/a> \n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B4iy-rGpK3d\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">&ldquo;Thank you Kajabi for the wonderful 500k gift!! You have provided so much more than this present though. &#10240; We just bought our Dream condo because of what we&rsquo;ve built using your platform and I get to look at this view everyday now! &#128525;&#127754;\" &#10240; Congratulations Fallon for hitting 500k and beyond on Kajabi! &#10240; Where would you be if you were able to run your own business from wherever you wanted?<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/kajabi\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Kajabi<\/a> (@kajabi) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-11-07T00:13:57+00:00\">Nov 6, 2019 at 4:13pm PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/ByIrVT2H7m-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/ByIrVT2H7m-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> \n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p><\/p><\/a> \n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/ByIrVT2H7m-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">&#129395;What an awesome day-I received so much love today from my platform host Kajabi for excelling my $1K and $10K goals  and a &#10084;&#65039;military entrepreneur organization eMentor for the work I do as a Certified Business Strategist and Published Author  #kajabihero #itsoktotellmystory<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/gwendolenwilder\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Gwendolen Wilder<\/a> (@gwendolenwilder) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-05-31T17:38:32+00:00\">May 31, 2019 at 10:38am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h4>4. Mailers that make your B2B marketing campaigns meaningful<\/h4>\n<p>Custom mailers are the perfect way to stand out and add meaning to your message. So it&rsquo;s no wonder that a non-traditional, contemporary company like <a href=\"https:\/\/packlane.com\/blog\/project\/talkspace\">Talkspace<\/a> would use this out-of-the-box strategy to target other businesses. Talkspace is an online therapy service that companies can offer to employees.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1194\" src=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/talkspace-custom-packaging.jpg\" alt=\"Custom packaging by Talkspace\" width=\"738\" height=\"554\" srcset=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/talkspace-custom-packaging.jpg 738w, https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/talkspace-custom-packaging-600x450.jpg 600w, https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/talkspace-custom-packaging-300x225.jpg 300w, https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/talkspace-custom-packaging-510x382.jpg 510w\" sizes=\"(max-width: 738px) 100vw, 738px\"><\/p>\n<p>They use their mailers to clear the air on the taboo subject of therapy and bring brand awareness to the workplace. A customized package accompanied with top-notch swag is how they make a meaningful introduction to business prospects.<\/p>\n<h4>5. Let your internal audience know that they matter, too<\/h4>\n<p>So much thought goes into how we engage our external audience, but what about our internal audience (also known as our &lsquo;employees&rsquo;)? The welcome experience for new employees is just as important as any other when it comes to building a brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1192\" src=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/mailchimp-custom-employee-welcome-kits.jpg\" alt=\"Mailchimp;s custom employee welcome kits\" width=\"738\" height=\"554\" srcset=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/mailchimp-custom-employee-welcome-kits.jpg 738w, https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/mailchimp-custom-employee-welcome-kits-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 738px, 100vw\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1193 size-full\" src=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/seatgeek-employee-welcome-kit.jpg\" alt=\"Seatgeek's custom e-commerce packaging for new employees\" width=\"738\" height=\"554\" srcset=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/seatgeek-employee-welcome-kit.jpg 738w, https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/seatgeek-employee-welcome-kit-600x450.jpg 600w, https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/seatgeek-employee-welcome-kit-300x225.jpg 300w, https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/seatgeek-employee-welcome-kit-510x382.jpg 510w\" sizes=\"(max-width: 738px) 100vw, 738px\"><\/p>\n<p>MailChimp and SeatGeek are companies that use <a href=\"https:\/\/packlane.com\/blog\/employee-welcome-kits\">employee welcome kits<\/a> to set the stage for how employees are introduced to the internal brand. These kits are integrated into the onboarding process to make new hires feel valued and at home. High-end, custom packaging proves to be an effective choice as it furthers expectations on quality, makes an impact on company culture, and ultimately promotes awareness for the brand.<\/p>\n<h3>Get Creative With Your Packaging and It Will Pay Off<\/h3>\n<p>If you haven&rsquo;t considered how your packaging represents your brand, now is the time. Getting thoughtful about your unboxing experience may seem like a daunting task&ndash;but as online shopping gradually becomes the experience that consumers prefer, it is a crucial investment.<\/p>\n<p>Creative custom packaging allows you to effectively build your brand and generate a new conversation with your consumers. Investing in it now will pay off when your package leaves an impression unlike any other.<\/p>\n<p>Are you ready to elevate the experience of your brand? Find more creative ideas in our <a href=\"https:\/\/packlane.com\/inspiration\">inspiration gallery<\/a> and create your own <a href=\"https:\/\/packlane.com\/#choose-style\">custom packaging<\/a> here.<\/p>\n<p>&nbsp;<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s that season again\u2013that\u2019s right, the my-delivery-man-deserves-a-raise season. During this jolly time of year, it seems that the topic of custom e-commerce packaging for is more relevant than ever.<\/p>\n<p>If you weren\u2019t aware, the biggest shopping day of the year in the U.S. was dominated by online sales. The growth of e-commerce has hit many major milestones in the last decade and according to BigCommerce, 2019 numbers have peaked and are on-trend to continue to rise.<\/p>\n","protected":false},"author":5,"featured_media":1192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"It\u2019s <em>that<\/em> season again\u2013that\u2019s right, the my-delivery-man-deserves-a-raise season. During the holidays, it seems that the topic of custom e-commerce packaging is more relevant than ever.\r\n\r\nIf you weren\u2019t aware, the biggest shopping day of the year in the U.S. was dominated by online sales. The growth of e-commerce has hit many major milestones in the last decade and according to <a href=\"https:\/\/www.bigcommerce.com\/blog\/cyber-week\/\">BigCommerce<\/a>, 2019 numbers have peaked and are on-trend to continue to rise.\r\n\r\nSo, what does this mean for your biz? <strong>Your unboxing experience is crucial to building your brand.<\/strong> The package that the mailman delivers is often the first in-person interaction that a consumer has with your company. What you offer during an unboxing should not only match your digital experience but should elevate it. The more thoughtful your design, the more memorable the moment for your consumers.\r\n<h2>5 creative ways companies are getting thoughtful with custom e-commerce packaging<\/h2>\r\n<h4>1. <em>The best experience is the most branded experience<\/em><\/h4>\r\nA custom package always makes for a more personal connection, which is exactly what you want to do when your brand is centered on curating experiences. Networking companies like <a href=\"https:\/\/packlane.com\/blog\/project\/dribbble\">Dribbble<\/a> and <a href=\"https:\/\/www.instagram.com\/createcultivate\/\">Create & Cultivate<\/a> build the hype by sending consumers a package that wows.<img class=\"aligncenter size-full wp-image-1191\" src=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/dribbble-custom-mailer-box.jpg\" alt=\"Dribbble custom mailer box\" width=\"738\" height=\"554\" \/>\r\n\r\n[embed]https:\/\/www.instagram.com\/p\/Bw99cbVHVMp\/[\/embed]\r\n\r\nThese companies brand their boxes from the inside-out to enhance the overall experience for their audience, but to also maximize on brand recognition. Aligned messaging and aesthetic come together to create a box that plays a part in the experience that you are selling. The more beautiful and branded the box, the more consumers are likely to share on social media and bring awareness to your brand. No longer is your package just a vessel to deliver, it is a special moment for you to capitalize upon. Use custom packaging to start a conversation with consumers and you will have provided them with the best possible experience.\r\n<h4>2. Leave a lasting first impression<\/h4>\r\nYou\u2019ve heard it before and you\u2019ll hear it again: first impressions matter! In fact, first impressions make the difference between a lost customer and a loyal one. This could be the difference that makes or breaks your business and why you must be intentional with your packaging.\r\n\r\n<img class=\"aligncenter wp-image-1190 size-full\" src=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/anomalie-custom-mailer-boxes.jpg\" alt=\"Anomalie's custom e-commerce packaging\" width=\"738\" height=\"554\" \/>\r\n\r\n<a href=\"https:\/\/packlane.com\/blog\/project\/anomalie\">Anomalie<\/a> offers an innovative take on a timeless tradition. They provide brides with the opportunity to design the personalized wedding dress of their dreams. Creative packaging is used to ensure an experience that is just as special, if not more than any in-store visit. Long before you ever receive your dress, you receive a thoughtful presentation of hand-selected bridal fabric swatches via package delivery. What better way to leave an impact than with a customized package for a custom bridal gown? Consumers are left with an irreplaceable first impression and Anomalie successfully sets itself apart from competitors.\r\n<h4>3. Offer a special experience to your special partners<\/h4>\r\nLoyalty programs can drastically increase consumer activity. Pair your program with exclusive, branded packaging to make the most out of that community engagement. <a href=\"https:\/\/packlane.com\/blog\/kajabi-partner-program-printed-packaging\">Kajabi<\/a> is all about creating a great customer experience, especially for their partners. They are intentional to show customers that they care about every little detail.\r\n\r\nNot only does custom packaging provide an exciting, shareable moment for your partners, it builds a cohesive narrative for your brand. Nothing says, \u201cWe appreciate you,\u201d quite like a gracious gift and luxurious mailer box to match.\r\n\r\n[embed]https:\/\/www.instagram.com\/p\/B4iy-rGpK3d\/[\/embed]\r\n\r\n\u00a0\r\n\r\n[embed]https:\/\/www.instagram.com\/p\/ByIrVT2H7m-\/[\/embed]\r\n<h4>4. Mailers that make your B2B marketing campaigns meaningful<\/h4>\r\nCustom mailers are the perfect way to stand out and add meaning to your message. So it\u2019s no wonder that a non-traditional, contemporary company like <a href=\"https:\/\/packlane.com\/blog\/project\/talkspace\">Talkspace<\/a> would use this out-of-the-box strategy to target other businesses. Talkspace is an online therapy service that companies can offer to employees.\r\n\r\n<img class=\"aligncenter size-full wp-image-1194\" src=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/talkspace-custom-packaging.jpg\" alt=\"Custom packaging by Talkspace\" width=\"738\" height=\"554\" \/>\r\n\r\nThey use their mailers to clear the air on the taboo subject of therapy and bring brand awareness to the workplace. A customized package accompanied with top-notch swag is how they make a meaningful introduction to business prospects.\r\n<h4>5. Let your internal audience know that they matter, too<\/h4>\r\nSo much thought goes into how we engage our external audience, but what about our internal audience (also known as our \u2018employees\u2019)? The welcome experience for new employees is just as important as any other when it comes to building a brand.\r\n\r\n<img class=\"aligncenter size-full wp-image-1192\" src=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/mailchimp-custom-employee-welcome-kits.jpg\" alt=\"Mailchimp;s custom employee welcome kits\" width=\"738\" height=\"554\" \/>\r\n\r\n<img class=\"aligncenter wp-image-1193 size-full\" src=\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/12\/seatgeek-employee-welcome-kit.jpg\" alt=\"Seatgeek's custom e-commerce packaging for new employees\" width=\"738\" height=\"554\" \/>\r\n\r\nMailChimp and SeatGeek are companies that use <a href=\"https:\/\/packlane.com\/blog\/employee-welcome-kits\">employee welcome kits<\/a> to set the stage for how employees are introduced to the internal brand. These kits are integrated into the onboarding process to make new hires feel valued and at home. High-end, custom packaging proves to be an effective choice as it furthers expectations on quality, makes an impact on company culture, and ultimately promotes awareness for the brand.\r\n<h3>Get Creative With Your Packaging and It Will Pay Off<\/h3>\r\nIf you haven\u2019t considered how your packaging represents your brand, now is the time. Getting thoughtful about your unboxing experience may seem like a daunting task\u2013but as online shopping gradually becomes the experience that consumers prefer, it is a crucial investment.\r\n\r\nCreative custom packaging allows you to effectively build your brand and generate a new conversation with your consumers. Investing in it now will pay off when your package leaves an impression unlike any other.\r\n\r\nAre you ready to elevate the experience of your brand? Find more creative ideas in our <a href=\"https:\/\/packlane.com\/inspiration\">inspiration gallery<\/a> and create your own <a href=\"https:\/\/packlane.com\/#choose-style\">custom packaging<\/a> here.\r\n\r\n\u00a0","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[35,32],"tags":[6],"class_list":["post-1189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-custom-packaging-tips","category-e-commerce","tag-marketing"],"_links":{"self":[{"href":"https:\/\/packlane.com\/blog\/wp-json\/wp\/v2\/posts\/1189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packlane.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packlane.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packlane.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/packlane.com\/blog\/wp-json\/wp\/v2\/comments?post=1189"}],"version-history":[{"count":1,"href":"https:\/\/packlane.com\/blog\/wp-json\/wp\/v2\/posts\/1189\/revisions"}],"predecessor-version":[{"id":233150,"href":"https:\/\/packlane.com\/blog\/wp-json\/wp\/v2\/posts\/1189\/revisions\/233150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packlane.com\/blog\/wp-json\/wp\/v2\/media\/1192"}],"wp:attachment":[{"href":"https:\/\/packlane.com\/blog\/wp-json\/wp\/v2\/media?parent=1189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packlane.com\/blog\/wp-json\/wp\/v2\/categories?post=1189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packlane.com\/blog\/wp-json\/wp\/v2\/tags?post=1189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}