The sheer number of retail businesses makes it easy to think that standing out is harder than brain surgery (props to all you brain surgeons out there). But… 64% of consumers<\/a> buy something off the shelf without ever being introduced to the brand.<\/p>\n And, custom retail packaging is the biggest deciding factor<\/strong> that comes into play.<\/p>\n So, you don’t have to be the top name in your industry to make an impact, grow your brand<\/a>, and generate more revenue. You need custom retail packaging that screams from the (actual and digital) shelf.<\/p>\n You can let out that breath you’ve been holding because I have some good news. As it turns out, designing custom retail packaging isn’t as hard as brain surgery. Whew!<\/p>\n You might be wondering how you can have a visible secret weapon. Yes, custom retail packaging boxes are visible to the eye. But, the many levels of multi-functionality add a non-icky layer of secrecy. Custom packaging can:<\/p>\n The ability to use packaging to affect buying behavior makes it a powerful asset to have in your arsenal. Still not convinced? Let’s take a second to chat about why custom retail packaging is a win\/win for your business.<\/p>\n Whether your products are big or small, custom retail packaging morphs to fit your needs. You can customize every dimension to beautifully display and protect your products.<\/p>\n But size isn’t the only thing that matters. Custom retail packaging means you (or your designer) can add whatever you need to make your packaging an extension of your brand. 64% of in-store consumers<\/a> say they buy products off the shelf because of their packaging. They also say they don’t feel the need to further research the brand or product before buying it. So, well-designed custom retail packaging goes a long way in attracting new customers.<\/p>\n Additionally, 40% of consumers<\/a> say that gift-like packaging influences them to buy from you again. And, good packaging makes 50% of consumers more likely to recommend you to a friend. Using custom retail packaging helps turn customers into brand ambassadors who:<\/p>\n For many shoppers, your retail packaging is the first time they interact with your brand. And, you only have seven seconds<\/a> to make your first impression pack a powerful punch. Smart custom packaging uses every one of those seconds to deliver an impactful message.<\/p>\n Product packaging is your chance to nail that first impression without speaking a word. Plus, it gives shoppers a chance to decide if they resonate with your brand before spending a dime.<\/p>\n Premium product packaging increases a product’s value. And, 44% of consumers<\/a> agree that premium packaging reinforces the value of a product. So, high-quality custom retail packaging makes your product and brand feel<\/em> more valuable.<\/p>\n For a small investment, you can improve profit margins by charging more for the same thing. All while improving your customer’s shopping experience.<\/p>\n Customer-generated content on social media is growing in popularity. 68% of Millenials<\/a> say that user-generated content speaks to the quality of your brand.<\/p>\n Add that to the fact that 40% of consumers<\/a> will post photos of your brand online because of unique packaging. What do you get? Yet another undeniable argument for the necessity of custom retail packaging.<\/p>\n Over 90,000 people<\/a> search for unboxing videos on YouTube every month. So, you know your audience is looking. And, It’s no secret that the unboxing experience is as important for you as it is for your customers (and potential customers).<\/p>\n If you think this experience only applies to e-commerce retailers, you’re missing an important opportunity. In a world where 3\/4 of consumers<\/a> are influenced by package design, it’s an opportunity you can no longer afford to miss.<\/p>\n Those unboxing videos?<\/p>\n They help you build a community around your brand. When people watch someone fall in love with what you do, they want to feel the same way. So, take the rise in popularity of unboxing videos as a sign that it’s time to take action.<\/p>\n Use this as an opportunity to have fun with your copy and package design.<\/p>\n Think about what you can add to make the experience share-worthy. Your customers expect a branded experience and it’s your job to deliver. How can you exceed their expectations?<\/p>\n If you sell in stores, make customers want to interact with and touch your packaging. Use your chance to encourage them to take your box off the shelf, pay for it, and take it home. Think about what you can do to make them want to share their experiences.<\/p>\n Hint:<\/i><\/b> custom retail packaging is the answer to all the above.<\/p>\n The type of retail packaging products you need depends on how you operate your business. E-commerce products require more protection while products stored on a shelf have less to worry about. So, what types are right for your business?<\/p>\n Whether you run your own shop or distribute products to other stores, product packaging plays a role in telling your story. In a brick and mortar setting, custom retail packaging’s job is to:<\/p>\n Custom folding carton boxes are an excellent option for displaying your products in-store. You should also consider developing custom marketing displays to enhance the customer experience.<\/p>\n E-commerce businesses don’t get to talk with customers or let shoppers experience their brand face-to-face. Because of this, there are far fewer opportunities to embed your values and brand message. So, every opportunity counts.<\/p>\n Custom retail packaging gives you the chance to finish your story and leave a lasting impression on each customer after they buy from you. With e-commerce retail, your packaging should:<\/p>\n Custom mailer boxes<\/a> or custom shipping boxes<\/a> are the top choices for e-commerce retail. They’re fully customizable, durable, and perfect for shipping products to customers.<\/p>\n Custom folding cartons<\/a> are an elegant answer to your custom retail packaging needs. They work well for customer-facing products in-store and as an accent to subscription box packaging<\/a>. They’re lightweight, easy to open, and easy to customize.<\/p>\n If you sell makeup or anything in the cosmetics industry<\/a> (any industry, really), folding cartons are a perfect match. They add an extra layer of product protection while giving your brand more room to shine.<\/p>\n Branded retail gift boxes allow your business to turn functional packaging into a valuable marketing tool. Well-designed gift boxes give you a chance to give your customers the feeling of receiving a gift whether it’s for a friend or themselves.<\/p>\n Gift boxes can help add an exciting element whether your product is on a shelf or making its way through the mail. Packlane’s custom mailer boxes work well for e-commerce products and shelf-ready displays.<\/p>\n Giving customers a chance to experience your brand post-purchase goes a long way. With e-commerce brands, customers know they’re going to have another touchpoint with your business. I.E. when they get your package in the mail.<\/p>\n But, extending that extra touchpoint to in-store shoppers can make an impact as well. When someone gets home, they expect their interaction with your brand to be over. But, branded retail bags help continue their exposure after they leave the store.<\/p>\n Some of the most common types of branded retail bags include:<\/p>\n Now, you know everything there is to know about custom retail packaging. Except… custom packaging design<\/a>. So, how do you go about designing your own custom packaging?<\/p>\n We’ve worked hard to make the process easy. The six- step process below will help walk you through everything you need to know. Easy peasy – as promised! And, no brain surgery required.<\/p>\n Pro-tip<\/i><\/b>: If you’re not a designer or can’t get it done in-house, outsourcing custom retail packaging design is easy. Check out this post<\/a> if you need help hiring a package designer.<\/p>\n First things first. What size box do you need?<\/p>\n Start by measuring the height, width, and length of your product and everything you plan to put inside the box. Then, consider the type and size of any protective packaging inserts you plan to use.<\/p>\n First, decide if your box is going to sit on a shelf or go through the mail. For your situation, what components of your brand need to be seen immediately?<\/p>\n In a brick and mortar shop, many consumers won’t open the box. So, you need to let shoppers know what’s inside and what to expect. You should also assume they know nothing about your brand. Consider adding:<\/p>\n With e-commerce retail, you know your customer is going to open the box. So, it’s less imperative to include every piece of information you want them to know on the outside. Consider using:<\/p>\n The inside is less important with brick and mortar retail packaging. But you could consider printing instructions or social media information on the inside.<\/p>\n With e-commerce retail packaging, this is your golden ticket to make a lasting impression. Use this space to tell your story, make them laugh, or encourage them to share on social media.<\/p>\n After you know what’s going to go on the inside and outside, consider adding on-brand patterns and other designs<\/a>. These help differentiate your brand from your competitors. They may also help grab attention in a sea of other boxes on the shelf.<\/p>\n You know what you want your packaging to look like. Now, it’s time to bring it to life!<\/p>\nConsider custom retail packaging boxes your visible secret weapon<\/h2>\n
\n
![\"Sweet](\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2020\/02\/sweet-green-custom-retail-packaging.jpg\")
<\/h3>\nRetail packaging is 100% customizable<\/h3>\n
Your options are limitless!<\/p>\nAttract new customers and turn them into raving fans<\/h3>\n
\n
Retail packaging is a new customer’s gateway to your brand<\/h3>\n
High-quality retail packaging increases perceived brand value<\/h3>\n
Custom retail packaging + word of mouth marketing<\/h3>\n
![\"Bosa](\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2020\/02\/bosa-donuts-custom-retail-packaging.jpg\")
<\/h2>\nYour customers care about branding and the unboxing experience<\/h2>\n
Understanding the different types of retail packaging products that help amplify your brand<\/h2>\n
Brick and mortar retail packaging<\/h3>\n
\n
![\"Firsthand](\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/11\/firsthand-supplies-folding-carton-packlane.jpg\")
<\/p>\nE-commerce retail packaging<\/h3>\n
\n
Custom folding cartons<\/h3>\n
Branded retail gift boxes<\/h3>\n
Branded retail bags<\/h3>\n
\n
![\"Choco](\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/03\/choco-loco.jpg\")
<\/h2>\nThe goof-proof process of custom retail packaging design<\/h2>\n
Step 1: Know the dimensions of your product<\/h3>\n
Step 2: Determine what needs to be visible on the outside<\/h3>\n
\n
\n
Step 3: Consider what you want the inside to look like<\/h3>\n
Step 4: Add eye-catching patterns and designs to accent your branding<\/h3>\n
Step 5: Once you have an idea, develop a 3D proof in real-time<\/h3>\n