{"id":230367,"date":"2020-02-24T21:47:21","date_gmt":"2020-02-24T21:47:21","guid":{"rendered":"https:\/\/packlane.com\/blog\/?p=230367"},"modified":"2020-11-11T16:23:54","modified_gmt":"2020-11-11T16:23:54","slug":"olipop-gets-social","status":"publish","type":"post","link":"https:\/\/packlane.com\/blog\/olipop-gets-social\/","title":{"rendered":"OLIPOP Fosters an Engaged Community by Getting Social"},"content":{"rendered":"\n

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From zero to 20,000 Instagram followers in just a year<\/h2>\n

Where healthy meets delicious, OLIPOP<\/a> has created a sparkling soda alternative made with prebiotics, botanicals, and plant fiber for a happy, healthy gut.<\/p>\n

For ten years, founders David Lester and Ben Goodwin have worked with top researchers and scientists to birth a product that not only benefits microbiome health, but also tastes great. In 2018, the cork was popped and OLIPOP launched as a flavorful, good-for-you soda brand that instantly captivated consumers.<\/p>\n

By taking an on and offline approach to social, OLIPOP has grown their audience of buyers into an engaged community that is devoted to the brand as much as to the product itself. And believe us–that’s a lot<\/i> of devotion considering how much people adore the pop.<\/p>\n

Editor’s note:<\/strong> OLIPOP came up with so many incredible insights that we decided to make this video longer than usual. If you want to learn how to build a large and loyal social media following, quickly and without spending a dime on ads, be sure to watch it all the way through!<\/em><\/p>\n