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Packaging makes more of a difference than you might think. When customers are browsing online or in-stores, a product’s packaging is often the first thing to catch their eye. <\/span><\/p>\n In fact, <\/span>consumers make a judgement about a brand in just seven seconds<\/span><\/a>. In the ecommerce world, this means people have already sussed you out long before they’ve actually held your product in their hands. <\/span><\/p>\n The right packaging can make all the difference. It’s the first thing new customers will see, helping carve their opinion of you early on <\/span>and <\/span><\/i>ensuring you stand out amongst your competitors. It can also help persuade consumers to purchase your product, even if it’s a little more expensive than others on the shelf. <\/span><\/p>\n Choosing your packaging is so much more than the outer design. There are many packaging options available, from mailer boxes and pouches to packaging sleeves and hanging displays. Here, we break down what packaging options are available to ecommerce brands and how to get started.<\/span><\/p>\n Consumers have come to expect a certain standard from brands. This, combined with complex consumer rules and regulations, means your packaging needs to incorporate four key things:<\/span><\/p>\n While the second two elements are absolutely necessary, it’s the first two points that are the most fun. Standing out in today’s crowded market means creating product packaging that’s on-brand, relevant, and highly in tune with your customers’ needs. <\/span><\/p>\n The packaging you choose to use will depend entirely on the product you’re selling. You wouldn’t send a bottle of wine in an unpadded tote bag, just like you wouldn’t send a pair of earrings loose in a giant mailer box. <\/span><\/p>\n Luckily, there are plenty of packaging options suitable for every occasion. Here are some of the most popular. <\/span><\/p>\n Mailer boxes<\/span><\/a> are the go-to for ecommerce packaging. They are simple, elegant, and highly customizable for every industry – in fact, you’ve probably had a <\/span>lot <\/span><\/i>of these drop through your letterbox if you’re a keen online shopper.<\/span><\/p>\n They tend to come in three different varieties: <\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n A post shared by biglittlethings. (@bbiglittlethings)<\/a><\/p>\n<\/div>\n<\/blockquote>\nThe 4 Key Elements of Killer Product Packaging<\/b><\/span><\/h2>\n
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6 Packaging Ideas for Every Type of Product<\/b><\/span><\/h2>\n
1. Mailer Boxes<\/span><\/h3>\n
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