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Ecommerce experienced a significant boom following the COVID-19 pandemic. <\/span>27.2% of consumers<\/span><\/a> across the globe are now shopping online and <\/span>spending $4.29 trillion<\/span><\/a> since the pandemic gripped the world. <\/span><\/p>\n One study even reported that by 2040, <\/span>95% of all purchases<\/span><\/a> would be done online.<\/span><\/p>\n This massive spike also means that competition is now fiercer than ever among eCommerce businesses. <\/span><\/p>\n Now, eCommerce business owners have to develop creative and cost-effective ways to get people to buy their products. <\/span><\/p>\n In this in-depth guide, you’ll learn: <\/span><\/p>\n Ready? Let’s get started.<\/span><\/p>\n A well-thought-out custom packaging can provide a host of benefits to your eCommerce business.<\/span><\/p>\n Here are some of them:<\/span> <\/span><\/p>\n Your <\/span>brand identity<\/span><\/a> visually communicates to your target market what your business stands for, the reason why you started your business, your values, and your principles.<\/span><\/p>\n This is essential because customers today, especially if your eCommerce business is targeting Millennials.<\/span><\/p>\n According to the <\/span>5WPR Consumer Culture Report<\/span><\/a>, 71% of Millennials are more willing to buy products from a business with the same values they have.<\/span><\/p>\n The reason?<\/span><\/p>\n\n
Why Invest in Custom Packaging?<\/span><\/h2>\n
It Reinforces Your Brand Identity<\/b><\/span><\/h3>\n