Imagine you go to a grocery store to buy cereal. There’s an entire aisle of similar-looking cereals. How do you make your pick—by reading every product’s description or simply choosing the one that caught your eye? Probably the latter!<\/span><\/p>\n First impressions play a great role in products, and packaging is the key to unlocking consistent sales and a lasting brand impression.<\/span><\/p>\n If you<\/span> don’t<\/span><\/i> pay sufficient attention to packaging, it can lead to unhappy customers, misaligned messaging, and shrinking sales.<\/span><\/p>\n Here we break down the importance of product packaging and how you can create a memorable packaging experience for your customers.<\/span><\/p>\n Your product packaging is the customer’s first touchpoint with your brand, and directly impacts your product sales and brand perception. Let’s look at a few significant reasons why packaging is so important:<\/span><\/p>\n Since your product packaging casts the first impression on a customer, it needs to be impactful. The best part about custom packaging is its ability to reflect your brand through every inch of it.<\/span><\/p>\n It can create a solid impact on your brand image and recognition so that your customers identify the product and brand from afar, just by the packaging.<\/span><\/p>\n Vanshika Mehta<\/span><\/a>, an independent brand strategist says, <\/span>“The first place branding becomes tangible is product packaging. Your customer’s experience with seeing, feeling and touching will decide if they buy the product or not. Packaging is a differentiator these days. When we think Tiffany’s we think teal, and ribbons- the association of packaging and experience is unbreakable.”<\/i><\/p>\n This brand recognition builds recall value—the ability to recognize your products simply through the packaging without reading the brand name. It heavily impacts decision-making and can make or break your product sales.<\/span><\/p>\n The “unboxing” experience is almost as important to customers as the joy of the product itself. This is the primary reason why unboxing videos go viral on Instagram and YouTube. <\/span><\/p>\n One brand serving the satisfying unboxing experience is Sonos. It’s minimalist and sophisticated boxing is innovative but still provides a great experience for customers.<\/span><\/p>\n Product packaging plays a vital role in delivering an enjoyable experience to the customer after the initial purchase. Apart from buying the product, they feel special while unpacking it, and through this, you become a part of this precious moment.<\/span><\/p>\n Products today are battling for attention on the shelves as more brands are trying to create a unique product or experiment with their store presentation.<\/span><\/p>\n On-brand packaging not only helps <\/span>your product stand out<\/span><\/a> in a crowd of similar ones but also makes your brand more appealing to retailers. <\/span><\/p>\n A great example of this is the packaging by OLIPOP. It’s true to the essence of the product and distinguishes different flavors with their packaging, colors, and graphics.<\/span><\/p>\n <\/p>\n <\/p>\n A post shared by OLIPOP (@drinkolipop)<\/a><\/p>\n<\/div>\n<\/blockquote>\nSo why is packaging so important? <\/b><\/span><\/h2>\n
1. Brand recognition<\/b><\/span><\/h3>\n
![\"\"](\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2021\/08\/Tiffany-and-Co-luxury-packaging-3-1024x682-1.jpeg\")
<\/p>\n2. Part of the experience<\/b><\/span><\/h3>\n
![\"\"](\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2021\/08\/SNSMVE_1-1024x682.jpeg\")
<\/p>\n3. Stands out on shelves<\/b><\/span><\/h3>\n
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