{"id":233030,"date":"2023-01-19T07:12:03","date_gmt":"2023-01-19T07:12:03","guid":{"rendered":"https:\/\/packlane.com\/blog\/?p=233030"},"modified":"2023-01-24T00:11:59","modified_gmt":"2023-01-24T00:11:59","slug":"guide-to-professional-looking-packaging-design","status":"publish","type":"post","link":"https:\/\/packlane.com\/blog\/guide-to-professional-looking-packaging-design\/","title":{"rendered":"A Guide to Professional Looking Packaging Design"},"content":{"rendered":"\n
[et_pb_section fb_built=”1″ _builder_version=”3.25.2″ custom_margin=”-70px|||” custom_margin_tablet=”|||” custom_margin_phone=”-90px|-35px||-35px” custom_margin_last_edited=”on|phone”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_dmb_breadcrumbs show_final_breadcrumb=”off” home_icon=”%%72%%” use_home_text=”on” home_text=”Blog” _builder_version=”3.25.2″ body_font=”||||||||” link_font=”||||||||” linkhover_font=”||||||||” body_font_size_tablet=”51″ body_line_height_tablet=”2″ separator_font_size_tablet=”51″ separator_line_height_tablet=”2″ link_font_size_tablet=”51″ link_line_height_tablet=”2″ linkhover_font_size_tablet=”51″ linkhover_line_height_tablet=”2″ z_index_tablet=”500″ body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” separator_text_shadow_horizontal_length_tablet=”0px” separator_text_shadow_vertical_length_tablet=”0px” separator_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” linkhover_text_shadow_horizontal_length_tablet=”0px” linkhover_text_shadow_vertical_length_tablet=”0px” linkhover_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px”][\/et_pb_dmb_breadcrumbs][et_pb_post_title comments=”off” featured_placement=”background” text_background=”on” text_bg_color=”rgba(255,255,255,0.75)” _builder_version=”4.1″ title_text_color=”#2e469d” title_font_size=”52px” title_line_height=”1.2em” meta_font=”basis-grotesque-med||||||||” meta_font_size=”17px” custom_margin=”|||0px” custom_margin_tablet=”” custom_margin_phone=”-20px|-20px||-20px” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px” title_font_size_tablet=”” title_font_size_phone=”36px” title_font_size_last_edited=”on|phone” z_index_tablet=”500″ title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” meta_text_shadow_horizontal_length_tablet=”0px” meta_text_shadow_vertical_length_tablet=”0px” meta_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px”][\/et_pb_post_title][et_pb_text ul_item_indent=”35px” ol_item_indent=”20px” admin_label=”Text” _builder_version=”4.1″ text_font=”basis-grotesque-med||||||||” text_font_size=”17px” link_font=”basis-grotesque-med||||||||” link_font_size=”17px” ul_font=”basis-grotesque-med||||||||” ul_text_color=”#666666″ ul_font_size=”17px” ol_font=”basis-grotesque-med||||||||” ol_text_color=”#666666″ ol_font_size=”17px” quote_font=”basis-grotesque-med||||||||” quote_font_size=”17px” header_font=”||||||||” header_2_font=”||||||||” header_3_font=”||||||||” header_4_font=”||||||||” header_5_font=”||||||||” header_6_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” ul_font_size_tablet=”” ul_font_size_phone=”” ul_font_size_last_edited=”on|tablet”]\n<\/p>
Product packaging design is simultaneously easy and difficult. On one hand, you can print your brand name and logo on a box and call it a day. On the other, you have literally over a hundred competitors all vying for a bigger chunk of the market share.<\/p>\n
Effective packaging design combines both. It helps you effortlessly get a bigger piece of the pie without taking too much of your resources, be it time or money. Professional-looking design is crucial for success, especially for businesses that are starting from scratch.<\/p>\n
In this article, we go over the most important tips you must keep in mind for an effective and professional-looking packaging design.<\/p>\n
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Packaging design is not a one-trick pony. It has to be versatile and speak to its intended audience from many fronts. Each different facet works together in order to deliver a solid, cohesive, professional-looking package that amplifies the product or your brand messaging. Below are some of the most important design considerations you have to keep in mind: <\/p>\n
To illustrate, @theliterarybookclubbox<\/a>‘s audience is lit geeks (we use that term with all endearment). They appreciate the Victorian-inspired design that the subscription box uses, from the intricate framing, the flowing script, to the gilded logo in the middle. They know their customers and speak to them in the language that they want and understand.<\/p>\n @atlasbars<\/a>, a business that provide plant-based protein bars, uses their brand name and logo consistently across the different products they offer. It helps build recognition even if they are offered in different colors.<\/p>\n Still at a loss on how to start designing? We have a beginner’s guide on how to create custom packaging<\/a> and an article on how to find a fantastic packaging designer<\/a>.<\/p>\n <\/p>\n Once you’re done with the initial design, it’s time to put it through the ringer. It’s important to get a fresh pair of eyes to look at the end product and offer constructive criticism. The design has to hold not just for yourself, but to everyone else, especially your target market.<\/span><\/p>\n Here are key questions to answer in evaluating your initial design:<\/p>\n This design isn’t one you’d normally associate with donuts, but it sure stands out, does it?<\/p>\n <\/p>\n After finishing the design of your product packaging, you have to get it ready for print. This is an important step as well since even if your initial design looks amazing, if it’s not optimized for print it will be all for naught.<\/span> <\/span><\/p>\n You also have the option of going the minimal route.<\/p>\n <\/p>\n You finally have your custom box hot and fresh off the printers. Now what? It’s time to put the proverbial cherry on top.<\/p>\n<\/p>\n
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Design evaluation<\/h3>\n
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Printing considerations<\/h3>\n
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Building the complete package<\/h3>\n