Ideas to keep your Easter marketing on brand<\/h2>\n
In 2018, the National Retail Federation<\/a> predicted Easter spending would top out at $18.2 billion. Almost 80% of Americans celebrate the holiday and spend an average of $150 per person. The main purchases revolve around candy, food, gifts, clothing, and cards.<\/p>\n But how are people actually planning to celebrate Easter? The most popular activities are still those that are traditionally associated with Easter. Cooking a holiday meal, attending church, spending time with family.<\/p>\n But what’s interesting is that younger consumers are significantly more interested in engaging in activities that, while still associated with Easter, are a little more fun and playful. Consumers under the age of 35 are more likely to shop online during the holiday, plan an Easter egg hunt, or open gifts.<\/p>\n Even more interesting is that the National Retail Foundation<\/a> found that those under 35 are more likely to use their smartphones while Easter shopping. It was predicted that 37% of those under 35 years old used their smartphone to make Easter purchases.<\/p>\n And that’s good news for e-commerce because it could generate more spending. As younger consumers are inspired by store displays, sales, and exclusive seasonal products, they also tend to view the holiday as a social activity.<\/p>\n How will your brand approach your Easter marketing? Your messaging can go a long way to attract or, in some cases, alienate your audience.<\/p>\n While Easter is often associated with the Easter Bunny, eggs, and chocolate, it is still a deeply religious day for many people.<\/p>\n With this in mind, your brand may decide to forgo using an Easter theme at all. Or you may simply market your campaign with a Spring-based theme.<\/p>\n This may appeal to a broader audience and allow you to stretch your marketing materials. If your campaign is based around Spring, you can continue to use these materials well after Easter has concluded.<\/p>\n If Easter works for your brand, embrace it! In many cases, you’ll be able to find ways to connect your product or service with the holiday. Associating your brand with Easter motifs and symbols like eggs, bunnies, and pink pastels can be a lot of fun.<\/p>\n There’s no reason to avoid having fun. Get egg-stra crazy with your Easter marketing campaign throw in a fun pun when possible.<\/p>\n Protect your sweets. Box by Malvi Marshmallow<\/a><\/p>\n An exclusive offer is a good example of an Easter promotion that can boost sales. As with any other holiday, you’re able to tailor your campaign around aspects of the holiday that strongly resonate with your customers.<\/p>\n While Easter is not as big as Christmas, there’s no reason to avoid creating special sales or discounts. Using a dedicated offer revolving around Easter will drive customers to take action immediately. This gives potential customers more motivation to convert and increase your revenue.<\/p>\n Using a seasonal offer or promotion will align your brand with the spirit of the holiday and gets you in front of potential customers. Consumers often expect brands to craft sales around holidays.<\/p>\n Create visually engaging offers to raise awareness of your brand. When your visuals come together, it’s exciting and will attract the right customers. But don’t worry, we’ll offer some design tips to spice up your Easter marketing campaign. Another idea is to offer discounts or promo codes for Easter sales when customers provide you with their email address. This can be an effective way to increase both sales and your email list.<\/p>\n An Easter theme or seasonal theme presents a great opportunity to up-sell or cross-sell premium-priced items with your discounted items. Create a special Easter “basket” of items that you’ve bundled together. Bundling items together or presenting premium items at the end of the checkout process is a strategic way to generate multiple sales rather than one single discounted items.<\/p>\n This also gives you the chance to make your bundle an exclusive limited time offer. Many customers will purchase from you if they think your offer or Easter promotion is going away. Time sensitivity and urgency will allow you to maximize these specific types of offers.<\/p>\n Your email list is one of the most important marketing tools you have at your disposal. Don’t ignore it. Especially when the holidays are approaching. Getting your message into customer’s inboxes is the first step to help increase conversions.<\/p>\n In many cases, your email campaign can be as simple as reminding customers that the holiday is approaching. You can also create visually compelling images for your emails that have an Easter theme. This is where you can have fun using interactive elements like GIFS. Use your visuals and copy to showcase the benefits of your product in unique and interesting ways based around Easter in order to compel people to purchase.<\/p>\n Depending on the types of emails you’ve sent in the past, it may be smart to use a drip campaign. By sending multiple emails, you’re increasing your chance to convert.<\/p>\n Email marketing is a relatively cheap effort that can produce a huge ROI. But don’t rush your email campaigns out the door.<\/p>\n Carefully think through your customer’s pain points and how your brand can solve them. Providing clear and actionable calls to action will minimize your customer’s hesitations and doubts.<\/p>\n Find out below how Vowed Box Co. teamed up with Sincerely Sheetbox on this giveaway.<\/p>\n Using social media to promote giveaways is a great way to get people excited about the holiday. Other ideas for contests could revolve around Easter egg hunts or special hashtags. This will allow you to offer prizes or discounts to the winners.<\/p>\n This type of gamification will encourage customers to showcase your product and share it on social media with their friends and family.<\/p>\n You could always partner with another brand to create a social media contest. While this is not specifically targeted to Easter, it’s a great example of how two brands working together created a giveaway their followers loved.<\/p>\n Vowed Box Co.<\/a> creates no-nonsense gift boxes for no-nonsense brides. They teamed up with Sincerely <\/a>Sheetbox to spread the love and gave away one gift box full of sheet masks along with a curated Vowed box full of goodies. Teaming up allowed both brands to reach new audiences that they couldn’t have before.<\/p>\n Custom packaging has become increasingly more important for both brands and customers and so has the unboxing experience. A great way to take advantage of how your customers interact with your product and packaging is to encourage unboxing videos.<\/p>\n Unboxing videos have become increasingly valuable for consumers. Dotcom Distribution<\/a> conducted a study of nearly 600 online shoppers and found that 36.8%<\/strong> had viewed an unboxing video. With numbers like that, it’s important to know how to create an unboxing experience to increase sales<\/a>.<\/p>\n Source: Lumavate – How to Revolutionize Your Unboxing Experience<\/a><\/p>\n Anything to get people sharing and interacting with your social media channels will be an effective marketing tool. But understand which channels matter most for your brand and how you’re able to leverage them to spread your message effectively.<\/p>\n Building loyalty through social media is difficult but can pay off big time when your followers are able to see the value you’re providing them.<\/p>\n Getting custom packaging for Easter is super easy and you’ll be able to start designing in just a few minutes. Here’s how easy it is! Designing custom packaging for Easter is a surefire way to capture your customers’ attention. Creating beautiful custom branded boxes will make your product stand out.<\/p>\n Customers are going to be more excited to see your product arrive in a custom box than receive a boring old brown cardboard box.<\/p>\n Look at this beautiful Easter inspired box by Hopebox<\/a>:<\/p>\n But how can you use custom packaging for the Easter holiday? Create Easter “baskets” by bundling special Easter-themed items together that can easily be mailed to your customers in a custom mailer box<\/a>. Your customers will love the idea of a gift “basket” they can send in the mail that’s fun and sturdy.<\/p>\n If you’re looking to create something very exclusive to the Easter holiday, Packlane offers extremely low minimums on most of our boxes. When we say low, we mean one box in many cases. This can come in handy if you’re looking to exclusively reward only your best customers.<\/p>\n Once you’ve received your boxes, they’re easy to assemble. Just watch this video on how to assemble a mailer box and see!<\/p>\n![\"Easter](\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/03\/easter-marketing.png\")
<\/p>\nWhen to avoid Easter marketing in your campaigns<\/h3>\n
Increase sales with seasonal offers and Easter promotions<\/h2>\n
![\"Custom](\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/03\/malvi.jpg\")
<\/p>\n![\"Custom](\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/03\/crowdsource.jpg\")
<\/p>\nHow to get the most out of your email list<\/h2>\n
![\"Laptop](\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/03\/getting-started.jpg\")
<\/p>\nTypes of Easter email campaigns to send:<\/h3>\n
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Design elements to include in your email campaign:<\/h3>\n
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Get social with giveaways and Easter contest ideas<\/h2>\n
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<\/p>\nThe unboxing experience<\/h3>\n
![\"Unboxing](\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/03\/Unboxing-Infographic-2019-03-08-11-42-13.png\")
<\/p>\nDitch your boring boxes and create custom packaging this Easter<\/h2>\n
![\"Choose](\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/03\/packlane-738.jpg\")
<\/p>\n![\"Custom](\"https:\/\/packlane.com\/blog\/wp-content\/uploads\/2019\/03\/hopebox-exterior.jpg\")
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