{"id":53,"date":"2017-05-26T16:36:37","date_gmt":"2017-05-26T16:36:37","guid":{"rendered":"https:\/\/packlane.com\/blog\/?p=53"},"modified":"2022-08-05T11:22:44","modified_gmt":"2022-08-05T11:22:44","slug":"custom-packaging-101-perfecting-the-unboxing-experience","status":"publish","type":"post","link":"https:\/\/packlane.com\/blog\/custom-packaging-101-perfecting-the-unboxing-experience\/","title":{"rendered":"Custom Packaging 101: Perfecting the Unboxing Experience"},"content":{"rendered":"\n
Of all the ways an e-commerce entrepreneur can showcase their brand and excite their customers, a brilliant unboxing experience often floats under the radar. It can be tempting to stick to the same white bag or plain brown box, and hope that the product inside will be enough to wow your customers. But as any good business owner knows, even the best product can benefit from a delightful presentation.<\/p>\n
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In Dotcom’s 2015 “Unwrapping the Experience” study<\/a><\/span>, 49% of people said that brilliant packaging makes them more excited about receiving items from that brand, and 39% said it made them more likely to share the experience. So why miss out on such an easy opportunity to wow your customers (and maybe even their friends)?<\/p>\n At Packlane, we’re quite familiar with the power of custom packaging (it’s what we do, after all!). But even we know a custom printed box is only the beginning when it comes to presentation. Here are a few Packlane-approved tips for making sure an experience with your business is memorable from the inside out.<\/p>\n <\/p>\n Ok, so you’ve got your custom printed box<\/a><\/span> all set. Now what do you plan to put in it? From tissue paper to confetti, branded stickers to rustic twine, there are lots of ways to enhance the unboxing experience while also protecting the product inside. Use it as an opportunity to showcase your brand colors, or perfectly position your product in an Instagram-worthy arrangement. Say goodbye to packing peanuts and air pouches, and consider consulting a designer for a truly beautiful unpacking experience.<\/p>\n Your business is personal to you, so why hide it? Show your customers you’re a real person working hard to deliver an amazing product. Include a handwritten note on custom stationery or add a place on the box design for the packager to sign their name (ie: “This was packed for you by _____”) for a quick and easy personal touch. E-commerce companies especially have fewer opportunities to leave an impression, so it’s important to take full advantage of every touch-point with your customer.<\/p>\nThink inside the box<\/strong><\/span><\/h3>\n
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Don’t be afraid to make it personal<\/strong><\/span><\/h3>\n