Packlane Packlane

Behind the Box

Introducing Our Shiny New Packaging Option: Dreamcoat™

What’s a Dreamcoat you say? Well, let’s clear one thing up - it’s not Harry Potter’s Cloak of Invisibility, that’s for sure. But it’s still very cool.

Up until now we’ve offered customers the option of our signature Kraft and White finishes when designing a custom package, but as we’re a spritely bunch with a peculiar passion for packaging, we decided to add another string to our bow. With that in mind we went back to the lab and after conducting a few meticulous experiments, Dreamcoat™ was born.

Dreamcoat™ is a premium white corrugated material with a high-quality clay coated liner. Not only does it shine even brighter than our classic White cardboard, but it is also smoother to the touch. All of our Dreamcoat™ boxes are printed in a super-gloss mode with additional UV treatments and processed at higher temperatures. The result? An extra silky ink finish akin to top end lithographic printing.

They say the proof is in the pudding (well, we say packaging), so feast your eyes on this fine example of Dreamcoat™ in all of its shimmering glory…

Whether you offer luxury spa products or custom made automotive parts, Dreamcoat™ is the perfect way to make a priceless first impression.

Of course, we know a person’s product isn’t solely based on the packaging it’s presented in, but it certainly does make a difference. Often it’s the first thing someone sees or touches, so look and feel is essential.

Because a bit of extra effort goes into crafting our Dreamcoat™ finish, it is a little pricier than our classic options, but for business owners and budding entrepreneurs, a little extra will go a very long way - especially since your package will now stand out from the crowd. People say don’t judge a book by its cover and in some ways, we agree - but not when it comes to packaging. A poorly packaged item with substandard graphics can be a terrible turn-off.

If you want to sprinkle a little magic on your business and make those dreams come true, or you’d like to find out more about Dreamcoat™ and its mystical packaging powers, or check out a free pre-printed sample, please drop us a line and we’ll be happy to help.

And remember, great things come in custom packages.