If you’re the kind of person who believes the bigger the blank canvas, the better, then you’re in luck! We’ve just launched double-sided printing for mailer boxes, which means you now have double the space to unpack your creativity. Unboxing experiences are becoming increasingly important for subscription boxes, consumer goods businesses, and even marketing and […]
As an ecommerce retailer, one of your biggest challenges is the fact that customers can’t interact with your products before placing an order. Of course, if you run a subscription box business, that air of mystery is part of the fun – but there should be no doubt in anyone’s mind that you ship high-quality […]
Are you paying good money to ship air and foam peanuts to your customers? Unless you’re using custom-sized boxes, the unfortunate answer is a big fat yes. These days, custom packaging is so much more than a physical expression of your brand. Of course, great packaging can get customers excited about what’s inside and create […]
Of all the ways an e-commerce entrepreneur can showcase their brand and excite their customers, a brilliant unboxing experience often floats under the radar. It can be tempting to stick to the same white bag or plain brown box, and hope that the product inside will be enough to wow your customers. But as any […]
At Packlane, we love hearing our customers’ stories – especially when they involve bringing together an entire community! Late last year, the creative minds behind 99designs, the world’s largest on-demand design marketplace, launched their first annual 9/9 Day to celebrate all things design with their local communities across the globe. To help celebrate the […]
Social media has been a wonderful thing for small businesses – leveling the playing field and making it easy and affordable for brands to connect with their customers on a global scale. But as the years have gone by, the challenge to find followers, manage an increasing number of accounts (Facebook, Twitter, Periscope, Snapchat – […]
What’s a Dreamcoat you say? Well, let’s clear one thing up – it’s not Harry Potter’s Cloak of Invisibility, that’s for sure. But it’s still very cool. Up until now we’ve offered customers the option of our signature Kraft and White finishes when designing a custom package, but as we’re a spritely bunch with a […]
Products make the world go round, and one of the major things that can help make a fantastic product into a bonafide success, and really boost a brand, is the packaging: get it wrong and the effects could be detrimental. After all, first impressions are everything these days. But never fear, because we’re here to […]
Today we get behind the box with Chris from Paleo Life Box, a subscription box that delivers a unique selection of Paleo-friendly snacks every month. Did you start off your subscription box using branded boxes? We definitely did! Presentation is everything with the subscription model, and from the very beginning we made it a priority […]
Today we go ‘Behind the box’ with Michael Kushner, co-founder and creative director of Stefan’s Head, a new company that sells limited edition t-shirts and apparel exclusively via text message. The digits are 646.759.0904 if you want in with Stefan, the eponymous ‘dealer of things’ who will be your SMS go-to whenever the new threads […]
