Unless you’ve been living in a cave, you’ve probably heard the major health care tip: “Wear sunscreen daily.” The fight to keep our skin fresh and safe from the sun’s harmful UV rays and other environmental pollutants is decades old. Applying sunscreen is just the tip of the iceberg though to protect the skin you’re […]
Is your Easter marketing campaign ready for 2019? Easter’s coming a little later than usual this year but that gives your brand a little more time to get ready for the holiday. We’ve found some tried-and-true strategies that will give your marketing strategy an extra boost. Easter is traditionally a retail holiday but as trends […]
Taylor West has always had a love for bread. He discovered his passion as a young missionary in Spain, and when he returned to America he craved the delicious fresh bread he’d eaten there. Over the next few years, he was consumed with baking the perfect loaf. He shared his bread with friends and family […]
This is a guest post by Laura Busche, a Brand Content Strategist at Creative Market who regularly blogs about branding and business at laurabusche.com/blog. She is the author of O’Reilly Media’s Lean Branding book. Laura earned a summa cum laude degree in Business Administration from American University in Washington DC, and a Master of Arts in […]
You may have recently started hearing about the idea of building your “brand community.” While this idea might seem new, it’s been gaining popularity over the past number of years. As competition continues to increase at an alarming rate and Amazon continues to undercut on price, brand communities become the sustainable alternative to paid ads. […]
Image credit: Rorygez Fresh. Font credit: Connary Fagen This is a guest post by Laura Busche, a Brand Content Strategist at Creative Market who regularly blogs about branding and business at laurabusche.com/blog. She is the author of O’Reilly Media’s Lean Branding book. Laura earned a summa cum laude degree in Business Administration from American University in […]
Employee welcome kits are the first opportunity to make good on all those nice things you said about your business during the hiring process. But more importantly, it’s a creative way to make new hires feel at home. Changing companies and starting a new job is already a stressful experience for employees. They have to navigate […]
Beautifully designed subscription box packaging can take your brand or products to the next level. Subscription box packaging should make your subscribers feel like they’re getting something special. Its size should fit all of your products comfortably. But it shouldn’t be so big that products are swimming around or so small that it’s bursting at […]
What does all great packaging have in common? It starts with great graphic design. But finding the right designer can mean the difference between your product gathering dust or flying off the shelf. Everyone wants something amazing, but how do you make it happen? Finding a fantastic designer isn’t as easy as just doing a […]
If you take a look at Instagram, you’ll find over 475,000 posts tagged #unboxing. And since 2010, YouTube videos with “unboxing” in their title have increased 871%. There is no denying the power of social media when it comes to your packaging! To harness it, though, it’s helpful to understand exactly what makes packaging shareable […]