Behind the Box

5 Tips to Start Building Your Brand Community

3 steps to community buidling

24 Oct 2018

You may have recently started hearing about the idea of building your “brand community.” While this idea might seem new, it’s been gaining popularity over the past number of years. As competition continues to increase at an alarming rate and Amazon continues to undercut on price, brand communities become the sustainable alternative to paid ads. […]

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How to Find Stunning Patterns for Packaging Design

Stunning Patterns Packaging Design

2 Oct 2018

Image credit: Rorygez Fresh. Font credit: Connary Fagen This is a guest post by Laura Busche, a Brand Content Strategist at Creative Market who regularly blogs about branding and business at She is the author of O’Reilly Media’s Lean Branding book. Laura earned a summa cum laude degree in Business Administration from American University in […]

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What New Employee Welcome Kits Say About Your Company Culture

Seatgeek Employee Welcome Kits

26 Sep 2018

Employee welcome kits are the first opportunity to make good on all those nice things you said about your business during the hiring process. But more importantly, it’s a creative way to make new hires feel at home. Changing companies and starting a new job is already a stressful experience for employees. They have to navigate […]

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The Complete Guide To Subscription Box Packaging

Hopebox custom mailer box

19 Sep 2018

Beautifully designed subscription box packaging can take your brand or products to the next level. Subscription box packaging should make your subscribers feel like they’re getting something special. Its size should fit all of your products comfortably. But it shouldn’t be so big that products are swimming around or so small that it’s bursting at […]

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How To Find A Fantastic Designer For Your Packaging


27 Dec 2017

What does all great packaging have in common? It starts with great graphic design. But finding the right designer can mean the difference between your product gathering dust or flying off the shelf. Everyone wants something amazing, but how do you make it happen? Finding a fantastic designer isn’t as easy as just doing a […]

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What Makes Packaging Social Media Shareable?

20 Nov 2017

If you take a look at Instagram, you’ll find over 475,000 posts tagged #unboxing. And since 2010, YouTube videos with “unboxing” in their title have increased 871%. There is no denying the power of social media when it comes to your packaging! To harness it, though, it’s helpful to understand exactly what makes packaging shareable […]

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10 Vintage Inspired Fonts to Give Your Packaging a Retro Feel

Motherline Vintage Toolbox - Vintage Font

16 Nov 2017

If you’re plugged into the design world today, you’re probably well aware that everything old is new again. Many of the coolest products and packaging have old-fashioned lettering on them — from those with a mid-century aesthetic to those that harken back to the days of the Wild, Wild West. If you’re looking for a […]

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Customer Spotlight: M. Shonell’s Client Box Never Loses Focus

8 Nov 2017

Melena DeFlorimonte was just 12 years old when she received her first camera for Christmas. Having already shown an interest in photography by capturing moments at family events, her family lovingly dubbed her “Paparazzi.” Even though she says the pictures she took in the beginning were grainy and terrible, she loved owning her own camera. […]

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How Can Your Brand Benefit from Custom Holiday Boxes?

31 Oct 2017

It’s better to give than to receive, right? While gift giving certainly makes us feel warm and fuzzy all over, there is something to be said about opening a perfectly wrapped gift around the holidays. Luckily, it’s not too late to send us your custom designs for decorative mailers or shipping boxes to celebrate the […]

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How to Safely Ship Fragile Items

18 Oct 2017

In a perfect world, everything we send in the mail will arrive in absolute pristine condition, just as it did when we shipped it off—a crisp, clean box without any smudges or dents, ensuring that the contents are in just as perfect shape. The reality is that no matter which shipping carrier you use to […]

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