In a perfect world, when shipping fragile items in the mail they’ll arrive in absolutely pristine condition, just as it did when we shipped it off—a crisp, clean box without any smudges or dents, ensuring that the contents are in just as perfect shape The reality is that no matter which shipping carrier you use […]
Products make the world go round. The right custom product packaging can help make a good product great. It can also give your brand the boost it deserves. Get it wrong and the effects could be disastrous. After all, first impressions are everything these days. But never fear, we’re here to help. Knowing these valuable […]
In 2017, while training for her first marathon, Lauren Kemp was struggling with daily muscle pain and soreness. She tried various remedies to soothe her pain. But the one that became her saving grace was a friend’s homemade cannabidiol (CBD) body balm. One year later, Cozy Cactus Goods was created. CBD is a non-psychoactive compound […]
Custom packaging is vital and knowing how to prepare your product for ecommerce fulfillment will make a world of difference in the way your brand is perceived. One of the most important aspects of how your brand is perceived is the delivery window. In 2017, 63% of online shoppers expected three-day delivery. This is a […]
Unless you’ve been living in a cave, you’ve probably heard the major health care tip: Wear sunscreen daily. The fight to keep our skin fresh and safe from the sun’s harmful UV rays and other environmental pollutants is decades old. Applying sunscreen is just the tip of the iceberg to protect the skin you’re in. […]
Is your Easter marketing campaign ready for 2019? Easter’s coming a little later than usual this year but that gives your brand a little more time to get ready for the holiday. We’ve found some tried-and-true strategies that will give your marketing strategy an extra boost. Easter is traditionally a retail holiday but as trends […]
Taylor West has always had a love for bread. He discovered his passion as a young missionary in Spain, and when he returned to America he craved the delicious fresh bread he’d eaten there. Over the next few years, he was consumed with baking the perfect loaf. He shared his bread with friends and family […]
This is a guest post by Laura Busche, a Brand Content Strategist at Creative Market who regularly blogs about branding and business at laurabusche.com/blog. She is the author of O’Reilly Media’s Lean Branding book. Laura earned a summa cum laude degree in Business Administration from American University in Washington DC, and a Master of Arts in […]
You may have recently started hearing about the idea of building your “brand community.” While this idea might seem new, it’s been gaining popularity over the past number of years. As competition continues to increase at an alarming rate and Amazon continues to undercut on price, brand communities become the sustainable alternative to paid ads. […]
Image credit: Rorygez Fresh. Font credit: Connary Fagen This is a guest post by Laura Busche, a Brand Content Strategist at Creative Market who regularly blogs about branding and business at laurabusche.com/blog. She is the author of O’Reilly Media’s Lean Branding book. Laura earned a summa cum laude degree in Business Administration from American University in […]