Behind the Box

How to Safely Ship Fragile Items In the Mail

Sunski sunglasses custom packaging from Packlane

25 Jul 2019

In a perfect world, when shipping fragile items in the mail they’ll arrive in absolutely pristine condition, just as it did when we shipped it off—a crisp, clean box without any smudges or dents, ensuring that the contents are in just as perfect shape The reality is that no matter which shipping carrier you use […]

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How to Choose the Right Custom Product Packaging

Custom product packaging and mailer boxes

25 Jul 2019

Products make the world go round. The right custom product packaging can help make a good product great. It can also give your brand the boost it deserves. Get it wrong and the effects could be disastrous. After all, first impressions are everything these days. But never fear, we’re here to help. Knowing these valuable […]

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Get Cozy CBD Packaging like Cozy Cactus Goods

Lauren Kemp of Cozy Cactus Goods talks to Packlane about her cbd packaging

23 Jul 2019

In 2017, while training for her first marathon, Lauren Kemp was struggling with daily muscle pain and soreness. She tried various remedies to soothe her pain. But the one that became her saving grace was a friend’s homemade cannabidiol (CBD) body balm. One year later, Cozy Cactus Goods was created.  CBD is a non-psychoactive compound […]

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6 Tips for Ecommerce Fulfillment Friendly Packaging

Sendoso-custom-mailer-box

2 Jul 2019

Custom packaging is vital and knowing how to prepare your product for ecommerce fulfillment will make a world of difference in the way your brand is perceived. One of the most important aspects of how your brand is perceived is the delivery window. In 2017, 63% of online shoppers expected three-day delivery. This is a […]

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Sundaily’s Custom Skincare Packaging and Gummies Work Inside and Out

Sundaily's Chris Tolles shows Packlane's custom mailer box

11 Jun 2019

Unless you’ve been living in a cave, you’ve probably heard the major health care tip: Wear sunscreen daily. The fight to keep our skin fresh and safe from the sun’s harmful UV rays and other environmental pollutants is decades old. Applying sunscreen is just the tip of the iceberg to protect the skin you’re in. […]

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How To Create A Successful Easter Marketing Campaign in 2019

Custom mailer box by Packlane for Sugarpill cosmetics

12 Mar 2019

Is your Easter marketing campaign ready for 2019? Easter’s coming a little later than usual this year but that gives your brand a little more time to get ready for the holiday. We’ve found some tried-and-true strategies that will give your marketing strategy an extra boost. Easter is traditionally a retail holiday but as trends […]

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10 Unique Resources for Food Packaging Design

Banza pasta food packaging design

11 Dec 2018

This is a guest post by Laura Busche, a Brand Content Strategist at Creative Market who regularly blogs about branding and business at laurabusche.com/blog. She is the author of O’Reilly Media’s Lean Branding book. Laura earned a summa cum laude degree in Business Administration from American University in Washington DC, and a Master of Arts in […]

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5 Tips to Start Building Your Brand Community

3 steps to community buidling

24 Oct 2018

You may have recently started hearing about the idea of building your “brand community.” While this idea might seem new, it’s been gaining popularity over the past number of years. As competition continues to increase at an alarming rate and Amazon continues to undercut on price, brand communities become the sustainable alternative to paid ads. […]

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How to Find Stunning Patterns for Packaging Design

Stunning Patterns Packaging Design

2 Oct 2018

Image credit: Rorygez Fresh. Font credit: Connary Fagen This is a guest post by Laura Busche, a Brand Content Strategist at Creative Market who regularly blogs about branding and business at laurabusche.com/blog. She is the author of O’Reilly Media’s Lean Branding book. Laura earned a summa cum laude degree in Business Administration from American University in […]

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