This is a guest post by Laura Busche, a Brand Content Strategist at Creative Market who regularly blogs about branding and business at laurabusche.com/blog. She is the author of O’Reilly Media’s Lean Branding book. Laura earned a summa cum laude degree in Business Administration from American University in Washington DC, and a Master of Arts in […]
You may have recently started hearing about the idea of building your “brand community.” While this idea might seem new, it’s been gaining popularity over the past number of years. As competition continues to increase at an alarming rate and Amazon continues to undercut on price, brand communities become the sustainable alternative to paid ads. […]
Image credit: Rorygez Fresh. Font credit: Connary Fagen This is a guest post by Laura Busche, a Brand Content Strategist at Creative Market who regularly blogs about branding and business at laurabusche.com/blog. She is the author of O’Reilly Media’s Lean Branding book. Laura earned a summa cum laude degree in Business Administration from American University in […]
Employee welcome kits are the first opportunity to make good on all those nice things you said about your business during the hiring process. But more importantly, it’s a creative way to make new hires feel at home. Changing companies and starting a new job is already a stressful experience for employees. They have to navigate […]
Beautifully designed subscription box packaging can take your brand or products to the next level. Subscription box packaging should make your subscribers feel like they’re getting something special. Its size should fit all of your products comfortably. But it shouldn’t be so big that products are swimming around or so small that it’s bursting at […]
What does all great packaging have in common? It starts with great graphic design. But finding the right designer can mean the difference between your product gathering dust or flying off the shelf. Everyone wants something amazing, but how do you make it happen? Finding a fantastic designer isn’t as easy as just doing a […]
If you take a look at Instagram, you’ll find over 475,000 posts tagged #unboxing. And since 2010, YouTube videos with “unboxing” in their title have increased 871%. There is no denying the power of social media when it comes to your packaging! To harness it, though, it’s helpful to understand exactly what makes packaging shareable […]
If you’re plugged into the design world today, you’re probably well aware that everything old is new again. Many of the coolest products and packaging have old-fashioned lettering on them — from those with a mid-century aesthetic to those that harken back to the days of the Wild, Wild West. If you’re looking for a […]
Melena DeFlorimonte was just 12 years old when she received her first camera for Christmas. Having already shown an interest in photography by capturing moments at family events, her family lovingly dubbed her “Paparazzi.” Even though she says the pictures she took in the beginning were grainy and terrible, she loved owning her own camera. […]
It’s better to give than to receive, right? While gift giving certainly makes us feel warm and fuzzy all over, there is something to be said about opening a perfectly wrapped gift around the holidays. Luckily, it’s not too late to send us your custom designs for decorative mailers or shipping boxes to celebrate the […]