No tricks, just treats: Food packaging inspo from Packlane customers

Prepare to be delighted with these five food packaging examples by our creative customers. We curated this list and tossed in tips to help you elevate your food packaging. Let’s dig in!

1. Turn your packaging into pregame

Little Burde Chocolate’s packaging shows that fun can start before your even take a bite.

Their boxes aren’t just containers — they’re a pregame to the tasty snack inside. The combination of cute graphics, colors, and a clever one-liner is a recipe for a good time.

2. Play with colors and transparent containers

While matcha is traditionally green, Cha Cha Matcha boldly breaks convention with a vibrant color palette. Their pink boxes and transparent jars offer a playful peek at the explosion of matcha flavors within, turning each unboxing into a delicious surprise.

3. Be straightforward

Let’s face it, no one wants to play guessing games when it comes to their food.

Emporium Pies knows this and their packaging shows it. They cut to the chase, putting the brand and product name front and center. No flowery language or lengthy intros needed. Their packaging is a signpost that says, “Delicious pies await!”

4. Keep it simple, keep it sweet

Simplicity is key to packaging success. Think about it — when you’re faced with a shelf full of flashy boxes, which one catches your eye? It’s the simplest one, isn’t it? Atlas Bars gets this truth.

Their sleek, blue boxes are a breath of fresh air in a sea of over-the-top designs. The minimalist logo and inspiring quote add a touch of personality without overwhelming the senses. It’s proof that sometimes, the simplest things can be the most satisfying.

5. Make it brand-tastic and memorable

Want to make your product stop people in their tracks? Take a cue from Good Good.

Their packaging is a colorful and witty masterpiece that’s sure to turn heads. It’s like a party in a box, complete with bold colors, playful patterns, and catchy copy. Behind the razzle-dazzle, the packaging also hints at the premium goods inside.Good Good’s packaging is a perfect balance of attention-grabbing without being overwhelming, ensuring that their products are not just noticed but remembered.

 
Now that you’ve sampled these delectable ideas, it’s time to whisk up some packaging magic of your own.

If you need a hand to help perfect your packaging recipe, Packlane is ready to roll up their sleeves and bring product boxes and custom mailers into the mix!