GOOD GOOD and Packlane spread joy (and jam!) with Custom Boxes
GOOD GOOD was built on a simple yet steadfast mission: to create flavorful jams, jellies, and spreads minus the added sugar. Originally founded in Iceland, they’ve made their way to 36 countries including the US, and they continue to bring immersive experiences and exciting giveaways to fans.
Keep reading to see how they spread the fun all over the world!
VIP mailers: A giveaway with a twist
Five boxes. Five flavors. Five immersive experiences. GOOD GOOD brings the fun with creative giveaways that let people explore and enjoy their jams on a different level.
Marketing and Communication Manager Tove Robinson explains why this strategy works for GOOD GOOD.
“We wanted to give our customers the chance to experience these flavors in an immersive way, and what better way to do that than with a care package that includes flavor-specific recipes, partnering with other better-for-you brands, and other GOODies? It’s all about creating an experience where our customers can get excited about the taste, versatility, and quality of our jams, and spread the love for GOOD GOOD in the process.”
This is where their VIP mailers come in — a box that doesn’t just hold bottles of jam, they also hold handpicked items that reflect the jam’s flavorful personality.
Get ready to unwrap bold flavors, creative twists, and a whole lot of fun. Let the unboxing begin!
- Chili Fig. A little sweet, a little heat, and a whole lot of boldness. This fiery box packs in spice — the jam pairs well with crisp breads, pistachios, and olives, creating snacks that doesn’t shy away from interesting flavors. To top it off, a personalized notecard and mini cutting board added artisanal vibes to the whole package.
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- Lemon Curd. Bright, zesty, and bursting with energy! This sunny box matched the jam’s lively personality with lemonade electrolytes for a refreshing pick-me-up, sweet thins for balance, and baking tools that made whipping up magic in the kitchen a breeze.
- Blackberry. Deep, mysterious, and written in the stars. This celestial-inspired box leans into blackberry’s rich fruity flavors made it more magical with an astrological twist. The Blackberry package pairs its jam with a personalized recipe book for dreamy culinary adventures and a beautiful necklace that shimmers as bright as the featured flavor.
- Peach. Sweet, sunny, and full of surprises. The jam and recipe book package comes with charming little joys: fun earrings to brighten the day, stickers to spark smiles, and flower seeds waiting to blossom. A peach-perfect package of happiness!
- PB&J. Spread, stack, and snack! This box has all the essentials for the ultimate PB&J experience — no added sugar sweet and buttery bread, GOOD GOOD peanut butter and strawberry jams, and a custom spoon, knife, and cutting board to make it extra fun. And the cherry on top? A $100 gift card to ensure the snack magic keeps rolling.
Packing up excitement with Packlane
Packlane’s wizardry helped GOOD GOOD deliver an unboxing that’s as fun as diving into a jar of jam — exciting and oh-so-delightful.
Here’s what GOOD GOOD had to say about teaming up:
“Packlane offers cost-effective solutions while maintaining high-quality packaging, and their on-time delivery is always reliable. Their dedication to providing excellent service has made them a trusted partner for all of our packaging needs.”
With vibrant packaging, thoughtful touches, and a trusted partner, GOOD GOOD transformed the act of unboxing into a special experience that lets them spread rich flavor and good vibes one jar at a time.
When you’re ready to create your own delicious unboxing experience, your packaging pals at Packlane are ready to help you every step of the way.
Lulu is a copywriter and everything-in-between. When she’s not writing, she plays sports and explores coffee shops and restaurants. Occasionally, she’d pick up her guitar for a jam session with friends.
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Lulu is a copywriter and everything-in-between. When she’s not writing, she plays sports and explores coffee shops and restaurants. Occasionally, she’d pick up her guitar for a jam session with friends.
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