Vector artwork is preferable when possible, but raster images (often photographic artwork) at high resolution work great as well.

We recommend that photographic content (raster images) are provided as high-resolution files (this means the resolution is at least 300 PPI at the physical print size, and crisp and clear when viewed at a 400% zoom).

Using a high-quality image helps to ensure print results are crisp and clear. Artwork at a lower resolution may print looking blurry, pixellated, or choppy.

• The image shown here is low resolution at 90ppi, you can see the pixelation that will likely translate onto the final printed boxes.
• The image shown here is high resolution at 300ppi so the artwork will print clearly in the portion that is in focus.

It's important not to take a low resolution image and try to resample it to 300ppi. This merely stretches the image, as detail cannot be added to a raster image.

Types of high-res raster files can include:

• .PSD files (Photoshop)
• .TIF files
• .PNG files
• .JPG files
• .PDF files containing high res raster images
• .AI files containing high res raster images
• .EPSfiles containing high res raster images

When sending raster artwork components - as well as assembled, completed dieline files - check that:

• There are no cut or crop lines included.
• All transparencies have been flattened.
• Text and Line Art follows our recommended guidelines.
• All images in the design are embedded, not linked.
  To do this in Adobe Illustrator, right-click the element(s) in the Links palette and select Embed File(s).