Behind the Box
Get custom packaging tips, e-commerce insights and inspiring stories from leaders on the front lines
Custom Packaging Tips
How Better Packaging Can Reduce Shipping Costs and Product Damage
As your ecommerce business grows, shipping more orders is usually a sign that things are going well. But higher order volume can also make even the smallest packaging inefficiencies and oversights more expensive. An oversized box might not seem like a big...
Low Minimum Order Custom Packaging: A Guide for Growing Ecommerce Brands
Custom packaging can make your brand more memorable, help build customer loyalty, and improve their unboxing experience. But for a growing ecommerce business, ordering thousands of boxes before you know what works can be expensive and risky, especially if you’re still...
The Unboxing Experience: 4 Packaging Tips That Build Customer Loyalty
Well-designed packaging does more than protect your products during handling and shipping. It can also help your brand stand out, create a memorable unboxing experience, and build lasting customer loyalty. In fact, 73% of online consumers say premium...
Inspiring Stories
15 Apparel and Fashion Packaging Ideas to Inspire You
Customers anticipate a certain thrill every time they unbox a new outfit or accessory, and a well-designed packaging can clue customers into your brand story before a single stitch of your product is seen. Whether you're running a small boutique or at the helm of a...
How Many Cosmetic Boxes are Produced in the United States Each Year?
The cosmetic industry never stops innovating, not just with products but with packaging, too. You’ve probably noticed many bold, stylish makeup boxes and complete cosmetic kits that steal the spotlight in stores and unboxing videos. They’re not just there to protect...
Step Into the Stats: How Many Shoes Do Americans Buy Each Year?
If you've ever opened your closet and thought that you have way too many shoes, remember that you’re not alone. And we do get it — whether it's a pair of everyday sneakers, chic heels, or your trusty flip-flops — shoes are not just a necessity. They can be a fashion...
E-Commerce Insights
Packaging Meaningful Moments: Tripp Photo x Packlane
When Katie Garner became a mother, she realized how quickly time truly flies and how she wanted to hold onto the little moments. This inspired her to start her photography business, Tripp Photo. “I want beautiful photos tied to beautiful memories,” she says. From...
GOOD GOOD and Packlane spread joy (and jam!) with Custom Boxes
GOOD GOOD was built on a simple yet steadfast mission: to create flavorful jams, jellies, and spreads minus the added sugar. Originally founded in Iceland, they’ve made their way to 36 countries including the US, and they continue to bring immersive experiences and...
Packaging up 2024: Top 10 customer reviews from the Packlane community
We had a fantastic year of packaging adventures and creating custom solutions for all kinds of businesses. As we wrap up 2024, let’s look back at some of the best customer reviews from our happy packaging pals! 1. High quality product at a fair price “My client...