Behind the Box
Get custom packaging tips, e-commerce insights and inspiring stories from leaders on the front lines
Custom Packaging Tips
Standard Product Box Sizes and Dimensions
The right packaging begins with the right box. Your Product Box is often the first thing a customer holds from your brand, so it needs to fit well and look the part. With four styles and more than 20 standard sizes to choose from, it’s easy to feel stuck. This guide...
Custom pouch sizes, dimensions, and capacity
Custom Pouches are sized two ways: by their outside dimensions and by how much they hold. At Packlane, you can choose from 11 standard sizes across Stand-Up Pouches and Flat Pouches, each with an estimated capacity, or go custom if you need something more specific. ...
Standard Shipping Box Sizes and Dimensions
Packaging made simple Finding the right shipping box isn't just about holding products. It's about protecting what's inside, keeping shipping costs down, and creating a memorable unboxing experience for your customers. Whether you're shipping books, apparel, retail...
Inspiring Stories
15 Apparel and Fashion Packaging Ideas to Inspire You
Customers anticipate a certain thrill every time they unbox a new outfit or accessory, and a well-designed packaging can clue customers into your brand story before a single stitch of your product is seen. Whether you're running a small boutique or at the helm of a...
How Many Cosmetic Boxes are Produced in the United States Each Year?
The cosmetic industry never stops innovating, not just with products but with packaging, too. You’ve probably noticed many bold, stylish makeup boxes and complete cosmetic kits that steal the spotlight in stores and unboxing videos. They’re not just there to protect...
Step Into the Stats: How Many Shoes Do Americans Buy Each Year?
If you've ever opened your closet and thought that you have way too many shoes, remember that you’re not alone. And we do get it — whether it's a pair of everyday sneakers, chic heels, or your trusty flip-flops — shoes are not just a necessity. They can be a...
E-Commerce Insights
Packaging Meaningful Moments: Tripp Photo x Packlane
When Katie Garner became a mother, she realized how quickly time truly flies and how she wanted to hold onto the little moments. This inspired her to start her photography business, Tripp Photo. “I want beautiful photos tied to beautiful memories,” she says. From...
GOOD GOOD and Packlane spread joy (and jam!) with Custom Boxes
GOOD GOOD was built on a simple yet steadfast mission: to create flavorful jams, jellies, and spreads minus the added sugar. Originally founded in Iceland, they’ve made their way to 36 countries including the US, and they continue to bring immersive experiences and...
Packaging up 2024: Top 10 customer reviews from the Packlane community
We had a fantastic year of packaging adventures and creating custom solutions for all kinds of businesses. As we wrap up 2024, let’s look back at some of the best customer reviews from our happy packaging pals! 1. High quality product at a fair price “My client...