Behind the Box
Get custom packaging tips, e-commerce insights and inspiring stories from leaders on the front lines
Custom Packaging Tips
Fragile vs. Handle With Care: Understanding two common symbols you see in your packaging
Shipping labels play an important role in communicating how packages should be treated during transit. Among the most frequently used packaging symbols are Fragile and Handle With Care. While both encourage careful handling, they are not identical in meaning. Knowing...
Packaging symbol placement: Making sure the right people see the right information
Packaging symbols are only effective when they're easy to find. Whether it's a handling instruction for a shipping carrier or a recycling mark for a consumer, proper placement helps ensure the symbol communicates its message at the moment it's needed. Different...
How to Ship a Computer Safely: A Step-by-Step Tutorial
Shipping isn't just an operational step. For a small business selling custom PCs and electronics, shipping is key to the company's reputation. This guide explains how to create a strong shipping strategy. It will help reduce damage, control costs, and keep customers...
Inspiring Stories
15 Apparel and Fashion Packaging Ideas to Inspire You
Customers anticipate a certain thrill every time they unbox a new outfit or accessory, and a well-designed packaging can clue customers into your brand story before a single stitch of your product is seen. Whether you're running a small boutique or at the helm of a...
How Many Cosmetic Boxes are Produced in the United States Each Year?
The cosmetic industry never stops innovating, not just with products but with packaging, too. You’ve probably noticed many bold, stylish makeup boxes and complete cosmetic kits that steal the spotlight in stores and unboxing videos. They’re not just there to protect...
Step Into the Stats: How Many Shoes Do Americans Buy Each Year?
If you've ever opened your closet and thought that you have way too many shoes, remember that you’re not alone. And we do get it — whether it's a pair of everyday sneakers, chic heels, or your trusty flip-flops — shoes are not just a necessity. They can be a fashion...
E-Commerce Insights
Packaging Meaningful Moments: Tripp Photo x Packlane
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GOOD GOOD and Packlane spread joy (and jam!) with Custom Boxes
GOOD GOOD was built on a simple yet steadfast mission: to create flavorful jams, jellies, and spreads minus the added sugar. Originally founded in Iceland, they’ve made their way to 36 countries including the US, and they continue to bring immersive experiences and...
Packaging up 2024: Top 10 customer reviews from the Packlane community
We had a fantastic year of packaging adventures and creating custom solutions for all kinds of businesses. As we wrap up 2024, let’s look back at some of the best customer reviews from our happy packaging pals! 1. High quality product at a fair price “My client...