
1. Keep it simple but classy
A clean coffee packaging design featuring only your logo or company name lets your brand percolate in customers’ minds. Take a cue from RoastCo‘s minimalist box where their logo and company name are front and center. The contrasting side panels add a bold pop of color that draws the eyes to their sleek gold logo. This masterstroke design silently screams, “Our beans mean business!” — a brew-tiful example of letting your packaging speak for the product’s quality, without the filter.
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2. Apply color psychology
The Kookaburra took a shot at color psychology by concocting a packaging design that’s as stimulating as the coffee inside. Red, which is associated with passion and excitement, makes a perfect match for the strong flavor of coffee and the energy boost it brings. Meanwhile, the intricate pattern adds depth and creates a striking contrast with the plain white pouch. The blend of vivid color and complex pattern’s sure to make you grab a second cuppa joe.
3. Add a touch of vintage charm
Reinforce the feeling of timeless quality like Penstock Coffee Roasters did with their vintage-inspired custom boxes. Their tagline, “Handled with care,” whispers of traditional craftsmanship, like a seasoned barista who knows the power of a fresh brew. And their typographic logo? It’s giving major nostalgic vibes that are as comforting as your java of choice — it’s almost as if the packaging is saying, “We’ve got your coffee covered and your heart warmed.”
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4. Use design to educate customers
Un’kuppd doesn’t just brew great coffee, they also curate a fun and informative experience for their customers! Their coffee subscription box is a masterclass in form meeting function, turning the front cover into a step-by-step guide. This thoughtful design, combined with clever copy, makes it easy-peasy for customers to learn how to use their product without the hassle of digging through boring instructions or tutorials. It’s packaging that’s as easy to follow as it is fun to read, turning the act of making coffee into a delightful adventure.
Now that you’ve got a steaming cup of packaging inspiration, it’s time to create your own. With these examples as your guide, you can design a coffee box that’s as irresistible as your brew.