Desserted Adds Value to Their Brand With Premium Custom Packaging

by | Jan 27, 2020 | inspiring stories

 

Among a multitude of expected and traditional gift baskets, Desserted was birthed as the unexpected and exciting option to give clients, friends, and family during any special moment in life.

Desserted’s founder, Jimmy LaPrelle, set out to make ‘gifts that don’t suck’ and he quickly realized that his packaging couldn’t suck either. The problem was, he had no idea where to begin. “I didn’t know a single thing about packaging, but I knew I wanted it to be a premium experience. I also knew I was going to need help–if there’s one thing I’ve learned as an entrepreneur it’s that you need to know what you are good at, and when to get help.”

To set himself apart from the standard floral and fruit arrangements of the industry, he invested in custom packaging that aligned with the aesthetic and premium experience their brand had to offer.

With boxes for every occasion, Desserted offers a range of reasons to give the gift of a premium dessert box. From their Birthday box to “Another Year of This Sh*” box and even a Voracious Vegan box, finding a special sweet treat has never been easier.

From package novice to equipped business owner

Having a background in business development, Jimmy saw a need in the gifting industry and decided to pursue his love of desserts whole-heartedly. Now that the company is nearing its first anniversary in business, they have nine delicious mailer boxes and a product that keeps consumers coming back for more. Curating the brand and dessert line-up throughout the year came easy; however, the boxing model was a bit more challenging.

While Jimmy understood the importance of an unboxing that would align with this special gift, he was new to the packaging process and needed someone to guide him. He researched several companies and found the one that he could trust: Packlane.

“Once I started dabbling in custom packaging, I realized the value it can add to our brand. It helped us transcend the idea of traditional gifting and transform the experience into something magical, starting at your front step.”

With the help of Packlane’s support team, Jimmy went from package novice to a well-equipped business owner that manages his boxes from design to delivery. Custom packaging was initially implemented as a final detail, but quickly became the essential cherry-on-top to add value to the brand. Understanding design, appropriate sizing, and color options were crucial to the success of Desserted. “I wish I had been able to understand different sizes from the beginning. We use multiple size options now, but knowing how to size from the get-go would’ve saved us crucial time.” Each specific mailer box is now custom-designed with unique dimensions and just as sweet as the treats within them.

Desserts with a purpose and food for thought

Thoughtful, branded packaging has created the impact to transcend the idea of traditional gifting and transform the experience into something magical that starts at your doorstep with Desserted. This magic goes beyond meaningful desserts, but has grown into a special moment to give back, as well.

“At the beginning, I knew I wanted a tangible give-back element in the company. Since we are based in Denver, I found Food for Thought. They provide sacks of food for kids from low-income areas that don’t have a reliable source of food. We fund one food sack for one kid with every dessert box we send.”

By crafting a custom experience that excites, Desserted connects with consumers in a meaningful way and gives them the opportunity to pour into the community–and this is only just the beginning. Jimmy has grand plans for the future of Desserted, specifically its packaging! His latest focus is on the addition of interior print to the box design.

“We want the whole experience to be exciting from the outside of the box to the excitement of opening it up and being surprised by the inside!”

Exciting, premium boxes that inspire

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Danielle Anderson
Content Marketing and Community Manager
Danielle Anderson is the Content Marketing and Community Manager at Packlane. Born and raised on the East Coast, she is an inspired storyteller with a love for beautiful content and thoughtful design. When she’s away from her desk, you can find her at the movies, the best brunch spot in town, the local bookstore, the gym, or on the next flight to Europe.
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Danielle Anderson
Content Marketing and Community Manager
Danielle Anderson is the Content Marketing and Community Manager at Packlane. Born and raised on the East Coast, she is an inspired storyteller with a love for beautiful content and thoughtful design. When she’s away from her desk, you can find her at the movies, the best brunch spot in town, the local bookstore, the gym, or on the next flight to Europe.
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