The Complete Guide to Using Custom Tissue Paper

by | Dec 4, 2019 | custom packaging tips

What do custom tissue paper and 2-year-old candy cane wrappers have in common?

They keep their contents in mint condition (SO clever, I know!).

Speaking of Christmas, consumers associate tissue paper with the feeling of receiving a gift. Your customers crave that and it’s one of the many joys of online shopping.

But as an online shop owner, you face a new battle of rivaling in-store buying experiences. Your customers don’t have the luxury of:

  • Talking with you face-to-face
  • Being encompassed by the scents, colors, and energy of your brand
  • Or interacting with your products

They probably have 7 Chrome tabs open fighting for their attention. There’s not much you can do about that. So what CAN you do?

Develop a user experience that makes them feel something. Incorporate your brand values into everything you do. And design product packaging that makes them excited to see your package sitting on their front porch.

Why?

Because their emotions will cut through the noise. If you do it right, your customers will never forget how you made them feel.

The good news is…

It’s easier than you think to leave your customers Christmas-morning excited. They’ll be dying to buy from you (and brag about you to their friends). Keep reading to learn more about using custom tissue paper to make your customers jump for joy.

Custom tissue paper looks pretty…but it does more than that

Using custom tissue paper helps protect your products and looks sleek. But that isn’t all it does for your brand.

Packaging is the last touchpoint a new customer has with your business. Well-designed packaging tells your story and portrays your values right up to the end. Branded tissue paper is a delicate element that adds luxury to the conclusion of your story.

Using custom tissue paper for packaging adds depth to your message

When someone buys from you, they’re buying into your story.

Think back to the emotions your customers feel as they’re peeling back the layers of packaging. Something as small as using custom tissue paper amplifies your unique selling proposition.

After all, you’re not selling just a product.

You’re selling an emotion and lifestyle that’s attainable because of your product. A custom element (even as simple as branded tissue paper) shows that you know your customers. And that little detail will set you apart.

That small piece of customized tissue paper demands attention. And it adds depth to the end of your story. Your customers will notice (and remember) your effort to personalize their experience.

Buying something new makes people feel all the things

Your customers experience a rollercoaster of emotions after they hit the “buy” button. How you present your brand impacts those emotions seconds before they jump off the ride.

  1. Anticipation: They check the shipment status every 20 minutes. Hit refresh, rinse and repeat. They can’t wait for their new (insert product) to show up!
  2. Excitement: Tracking says it’s waiting by the back door. Once they’re home, they see it and can’t wait to rip it open!
  3. Joy: They start peeling back the layers of packaging. The sight of well-designed custom tissue paper makes them pull out their phone and take a picture. This is where your thoughtfulness comes to fruition.
  4. Package disposal: Their new (insert product) is out of the box and sitting on the table. After they snap their photos, it’s time to toss the packaging. They smile on their way to the recycle bin thinking about how happy they are they chose you.

This is what happens in a perfect world.

The reality is that many businesses fall short of meeting packaging expectations. They don’t realize the marketing potential of their product packaging. Or they’re lazy. Maybe both.

Branded tissue paper make your product feel more valuable

Consumers say that products with branded tissue paper seem 24% more valuable than those without it. A single layer of custom tissue paper adds value without doing anything to your product.
How cool is that?

Increase brand and product perception

68% of consumers say that branded packaging makes a brand feel upscale. Additionally, 44% of consumers say that high-quality packaging makes premium pricing worth it.

Increasing your brand and product perception means you can raise your prices and improve your profit margins. Your customers won’t bat an eye because they know the value of working with you.

They remember how they felt opening your package. And they associate your business with excitement, luxury, and joy. This is what makes them remember you and their positive experiences.

When custom packaging is done well, the price point doesn’t matter. Loyal customers will pay the price because they know you care through every touchpoint of their experience.

High-Quality products + tissue paper packaging = Word of mouth marketing (for real)

64% of eCommerce customers say they’re more likely to share their experience online if it includes branded tissue paper packaging. In the same study, none of the customers who received packaging with void fill wanted to share photos on social media.

View this post on Instagram

Oh hi there 👋 just some branded tissue paper for @rawlalaco to get your morning going ✨ we created this idea based off of the ingredients and tools used in Rawlala’s raw cakes and desserts, showing the process involved in creating their healthy treats, and making it cute at the same time 🙌 . . . The was part of a re-branding project with Rawlala. What we look at in re-branding projects is how to refocus the branding to suit the desired market, and how to create a design style that feels truly representative of the brand, it’s personality, and it’s values. We want people to see the branding, and immediately understand who the business is and what they’re all about. . . Branding is one of the best investments you can make on your business, and the process is extremely fun where you get to see your business come to life at every stage! . . We’ll also be printing these designs with @noissueco , the eco friendly and sustainable solution to packaging your products ✨ . . #tissuepaper #ecofriendly #branding #rebranding #graphicdesignlondon #packagingdesign #freelancegraphicdesigner #branddesigner #brandidentity #branddesign #rebranding #rawdesserts #mailerboxdesign #mailerpackaging #illustrations #customtissuepaper #packagingdesign #packagingideas #dailyinspo #designeveryday

A post shared by Pim Preston Designs London (@pim.preston.designs) on

Furthermore, customers who receive tissue-clad packaging say they’re more likely to:

  • Re-order from your business
  • And recommend your products to a friend

This is HUGE.

Custom tissue paper means more social media attention and word of mouth marketing. Both of which are 100% free (and insanely effective) for your business. Customer-generated content on social media is one of the best forms of social proof.

These first-hand experiences document real people falling in love with your products and your message.

Customized tissue paper is lightweight and cost-effective

Shipping prices are often a burden for eCommerce businesses. Keeping packages lightweight is essential for low shipping costs. Finding a happy medium between price, weight, and branding can be an everyday struggle.

But, there’s more good news!

Custom print tissue paper is your packaging secret weapon. Why? Because it:

  • Doesn’t take up a lot of space
  • Won’t result in buying bigger boxes
  • Weighs almost nothing
  • Is efficient and cost-effective

Your customers love it and it’s SO easy to add to your packaging strategy.

5 steps to high-quality custom printing on tissue paper

Ineffective branded tissue paper can make your products seem cheesy and cheap. You can avoid this by thinking about the big picture. Get started by developing a design plan to take the guesswork out of the process.

Let’s talk about how to do that.

1. Consider what your target audience expects from you

Telling your story is important. But, making your story relevant to your customers is the icing on the cake. Think about what branding elements attract them to your brand. Use custom print tissue paper to magnify those elements.

2. Think about the story you want your packaging to tell

How do you help your customers get from where they are to where they want to be? How do you want them to feel when they open your box? Will customized tissue paper enhance the unboxing experience?
Use these answers to design the perfect branded tissue paper to accent your products.

3. Make your logo stand out

You’re proud of your logo. It’s an important part of your brand identity. So, show it off!

Use colors that speak to your customers to make your logo stand out. The more they see it, the more likely they’ll remember it.

4. Include subtle and attractive patterns

Whether you use patterns in the background or repeat your logo, subtlety is your friend. Empty space is as important (if not more) than filled space. Custom print tissue paper should be an accent to your product.

Not a distraction from it.

5. Experiment with different colors

This is a cost-effective way to experiment with accent colors. But, you don’t have to. Preview your design in different colors to see what’s most effective.

Consider the other layers and colors you’re using to design a cohesive experience.

Can you DIY your own customized tissue paper? For sure!

DIYing your own customized tissue paper is cost-effective but may be time-consuming. Consider your budget vs the time you can dedicate to creating it yourself. If DIY is for you, there are several ways you can add branding and personalization. Some easy ideas include:

  • Buying a custom stamp with your logo or personalized message
  • Using free design software and your printer at home
  • Hand-writing (or drawing) a personal thank-you message

Custom printing on tissue paper doesn’t have to be complex or professional to tell your story. In fact, a handmade element may be the final touch your packaging needs.

What to consider when buying custom tissue paper for packaging online

If you have a lot of orders or don’t have a lot of time, buying custom tissue paper online is an easy solution. But, you won’t get to experiment with different options before you buy it. And you may have to buy in bulk to reduce costs.

Double, triple, and quadruple check your designs before you hit “buy”.

It’s important that you’re 100% happy with your design before you submit it. Consider hiring a designer to help you if you’re not comfortable doing it yourself. It’s not a large project so it shouldn’t cost one of your kidneys.

Every custom print tissue paper company operates in its own way. So, before you buy, review:

  • Minimum order requirements
  • Lead and shipping times
  • Size options
  • Customization
  • Color choices
  • Guarantees
  • Pricing structures

Read customer reviews and look at their past work. This will give you an idea of their abilities before buying from them.

Your custom tissue paper FAQ’s answered

What is tissue paper made of?

Virgin or 100% recycled paper pulp. Here at Packlane, we encourage the use of sustainable (and recycled) packaging materials. Opt for recycled when you can.

Can you print on tissue paper?

Yes! The best method is using a laser printer so moisture doesn’t affect the quality. But, you can use an inkjet printer if you finish it with a fixative spray.

Is tissue paper recyclable?

It depends on the dye and finish methods used. Some recycling companies accept tissue paper but you’ll have to call and ask. As an alternative, you can save and reuse it.

Interested in custom packaging? You’re in the right place

Custom tissue paper is one piece of the packaging puzzle. But the big picture is where the magic happens. If you’re ready to wow customers and encourage word of mouth marketing (who wouldn’t!?), you’re in good hands.

Not to toot our own horns, but we consider ourselves to be the best of the best at what we do. Don’t believe us? You’re a few clicks away from finding out for yourself.

Here’s how it works:

  1. Choose your packaging style
  2. Size your packaging
  3. Customize using your logo, colors, and other design elements
  4. Get an instant quote
  5. Request a high-volume or custom-order quote
  6. Receive your boxes
  7. Package and ship your products
  8. Delight your customers
  9. Rinse, and repeat!

It’s an easy and painless process. Promise! We look forward to helping you magnify your message with custom packaging solutions.

Get started designing the packaging of your (customer’s) dreams, today!

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Director of Growth , Packlane
Remy is Director of Growth at Packlane. Based in the San Francisco Bay Area, he’s passionate about all things digital marketing and design, including custom packaging, of course. In his free time he likes to blog, cook, mixologize, garden and mountain bike.
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Director of Growth , Packlane
Remy is Director of Growth at Packlane. Based in the San Francisco Bay Area, he’s passionate about all things digital marketing and design, including custom packaging, of course. In his free time he likes to blog, cook, mixologize, garden and mountain bike.
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