We’re a couple of months into 2023. Why are you still using packaging material from the ’80s? It’s time to refresh your product packaging game with the year’s hottest design trends.
Add an Explosion of Color
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Eye-popping colors have been making a splash since the start of the new year. Colorful themes are fun, exciting, and playful. Using large swaths of bright and bold hues will surely grab attention while on a shelf, but as with all things, moderation is key. Don’t use daring colors just for the sake of grabbing attention. Make sure it fits with your branding goals in the long run.
Show a Human Touch With Handwritten Fonts
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We have nothing against using popular fonts but maybe it’s time to give Helvetica a break. While classic fonts are tried and tested, you run the risk of looking like a dime-a-dozen other brands. Using handwritten text or off-the-beaten-path fonts adds a personalized, human element to your design.
Sustainably Sourced Is Sexy
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We don’t want to refer to this as a fad or trend because sustainability is always sexy. But as more people and brands become more socially aware, the clamor for ethical sourcing and environmental responsibility is louder than ever. Choosing the right packaging material is crucial for the message you want to convey. In the case of Hudson James, they used our 100% recycled corrugated kraft cardboard material as the base of their mailer box, which makes the simple white font and design pop and creates a homey natural vibe.
We Heart Whimsy
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Why so serious? Whimsical and funny designs are more memorable since they tickle the funny bone. Designs that are too stiff and straightforward tend to be forgettable. Adding an element of strangeness to your artwork is an open invitation for potential customers to look closer and absorb your messaging. For more tips on how your design can avoid being a wallflower, read our article about how to make your packaging stand out.
Minimalism Is Always In
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Throughout the years, the allure of minimalism has always been present. What can we say? There’s beauty in simplicity and it stands the test of time. Before you think of adding more design elements to your packaging, stop and take a step back. More often than not, it can work with even less.
Should Your Brand Follow Trends?
Not all brands need to follow packaging design trends. As the old saying goes, if it ain’t broke, don’t fix it. For the large part, this adage is also true for design. There’s a reason why some designs are considered timeless.
If you’re confident with where your brand is and the direction you want it to go, then feel free to explore new trends with your design. This works because you’ve already established yourself and even if you change your packaging for a campaign, customers aren’t caught unaware.
A big mistake to make is to follow design trends without a plan. Take stock of where your business is, what’s needed, and how you can get to that goal. Will a design refresh help in realizing that target?
Time to Try a Trend?
Design trends bring your brand current and into the now. It gives your brand a fresh new face, but it’s something you have to think about clearly and not blindly dive into.
Editorial Team
At Packlane, we believe great things come in custom packages, whether they’re small cartons, large printed shipping boxes, or anything in between.
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Editorial Team
At Packlane, we believe great things come in custom packages, whether they’re small cartons, large printed shipping boxes, or anything in between.
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